Connect Facebook Custom Audiences to Qlik with Zero API Maintenance

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful advertising tool that allows large enterprises to target their ads to specific groups of people based on their own customer data. This enables companies to create highly personalized marketing campaigns that drive better results, improve customer engagement, and boost return on investment. By leveraging Facebook Custom Audiences, businesses can reach customers who have already shown interest in their products or services, increasing the likelihood of conversion and maximizing ad effectiveness.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform that helps large enterprises make better-informed decisions by transforming raw data into actionable insights. Featuring a user-friendly interface and powerful data analysis capabilities, Qlik enables companies to explore their data, uncover hidden patterns, and make data-driven decisions faster and more efficiently. By integrating Qlik into their workflows, businesses can achieve a competitive edge, optimize performance, and drive growth through data-driven decision-making.

Connecting Facebook Custom Audiences to Qlik

Connecting Facebook Custom Audiences to Qlik can be achieved through the following steps:

  • Export data from Facebook Custom Audiences using Facebook's Ads API, which requires a registered Facebook App and an access token.
  • Transform the exported data into a format compatible with Qlik, such as CSV or TSV, using a data transformation tool or custom scripts.
  • Load the transformed data into Qlik using its data load editor, which allows you to import and manipulate data from various sources such as local files, databases, and APIs. Data extraction and load can be simplified using third-party tools or services.
  • Create visualizations, reports, and dashboards in Qlik based on the imported Facebook Custom Audiences data to gain insights and make data-driven decisions.
  • Set up automated processes to regularly update the data in Qlik, ensuring the most up-to-date information is always available for analysis.
  • Consider using a dedicated solution like Improvado to streamline and automate the entire process of connecting Facebook Custom Audiences to Qlik, saving time and resources while ensuring data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Qlik with Improvado

Improvado is the ideal solution to connect Facebook Custom Audiences to Qlik, as it simplifies and automates the entire data pipeline from extraction to visualization. By using Improvado, businesses can benefit from:

  • Seamless integration with both Facebook Custom Audiences and Qlik, eliminating the need for manual data exports and transformations.
  • A comprehensive list of metrics and dimensions that can be automatically extracted from Facebook Custom Audiences, ensuring access to all relevant data for analysis and decision-making.
  • Customizable data mapping and transformation capabilities, allowing businesses to tailor their data pipeline to their specific needs and requirements.
  • Exceptional customer support, including dedicated account managers and a team of experts to assist with setup, implementation, and ongoing maintenance.

Summary of connection Facebook Custom Audiences to Qlik

In summary, connecting Facebook Custom Audiences and Qlik is a powerful combination that provides businesses with valuable insights to drive better marketing decisions and optimize performance. By using Improvado, enterprises can enjoy a scalable, customizable, and efficient solution that centralizes marketing and sales data while processing large volumes of information. With high-quality customer support and seamless integration between platforms, Improvado is the ideal choice for connecting Facebook Custom Audiences to Qlik. To learn more about how Improvado can help your business harness the power of data, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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