Connect Facebook Custom Audiences to GoodData Without SQL

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful advertising tool that allows enterprise companies to target their ads to specific groups of people based on their own customer data. By using this feature, businesses can create highly targeted campaigns, improve ad relevancy, and drive higher return on ad spend. Some of the key benefits of using Facebook Custom Audiences include increased engagement, better customer segmentation, and improved conversion rates.

What is GoodData?

GoodData is a cloud-based business intelligence and data analytics platform designed for large enterprises. With its powerful data visualization capabilities, GoodData enables companies to make data-driven decisions by providing insights into customer behavior, sales performance, and marketing effectiveness. Some of the key benefits of using GoodData include robust reporting capabilities, customizable dashboards, and advanced analytics features that help businesses uncover hidden patterns, trends, and correlations in their data.

Connecting Facebook Custom Audiences to GoodData

Connecting Facebook Custom Audiences to GoodData can be achieved through several methods:

  • Using the native Facebook Custom Audiences API to extract data, and then importing it into GoodData.
  • Utilizing a third-party data connector like Zapier or Domo to sync Facebook Custom Audiences data with GoodData.
  • Creating custom scripts or ETL processes to extract, transform, and load Facebook Custom Audiences data into GoodData.
  • Using Improvado, an advanced marketing analytics platform that simplifies the entire data pipeline process, from data extraction and load to data visualization, and offers a more efficient and scalable solution for connecting Facebook Custom Audiences to GoodData.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to GoodData with Improvado

Improvado is the ideal solution for connecting Facebook Custom Audiences to GoodData, as it offers a seamless integration process, eliminating the need for manual data extraction and transformation. With Improvado, businesses can automatically extract a wide range of metrics and dimensions from Facebook Custom Audiences, normalize the data, and import it into GoodData for further analysis and visualization.

Some of the key benefits of using Improvado to connect Facebook Custom Audiences to GoodData include:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise companies with a massive amount of marketing data.
  • Customization: Improvado allows businesses to customize data connectors, enabling them to extract specific data points and metrics as needed.
  • High-quality customer support: Improvado offers dedicated customer support, ensuring that any issues or questions are addressed promptly and effectively.
  • Data centralization: Improvado enables businesses to centralize their marketing and sales data from multiple sources, making it easier to gain insights and make data-driven decisions.

Summary of connection Facebook Custom Audiences to GoodData

In summary, connecting Facebook Custom Audiences and GoodData is a crucial step for businesses looking to harness the power of their marketing data for better decision-making. Using Improvado as a data connector for GoodData and Facebook Custom Audiences simplifies the process, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help your business connect Facebook Custom Audiences to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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