Connect Facebook Custom Audiences to Excel Power Query for Unbiased Marketing Insights

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful advertising tool that allows enterprise companies to target their ads to specific groups of people based on their own customer data. By using the information they already have on their customers, businesses can create highly targeted ads that are more likely to resonate with their audience and drive better results. This helps companies improve their marketing campaigns, increase engagement, and ultimately boost their ROI.

What is Excel Power Query?

Excel Power Query is a powerful data analysis and transformation tool, perfect for enterprise companies looking to streamline their data management processes. It allows users to connect, analyze, and visualize data from various sources, including both online and offline databases. With its easy-to-use interface and robust functionality, Excel Power Query enables businesses to gain valuable insights from their data, identify trends, and make data-driven decisions.

Connecting Facebook Custom Audiences to Excel Power Query

Connecting Facebook Custom Audiences to Excel Power Query can be achieved through the following steps:

  • Log in to your Facebook Ads Manager account and navigate to the Audiences section.
  • Export your Custom Audiences data as a CSV or Excel file.
  • Open Excel Power Query and click on the "Get Data" option from the Home tab.
  • Select "File" and then "From CSV" (or "From Excel") to import the exported data.
  • Choose the appropriate file and click on "Import."
  • Use Power Query's advanced transformation tools to clean, filter, and manipulate the data as needed.
  • Create visualizations and reports using Excel Power Query's built-in features.
  • For a more streamlined and efficient process, consider using a solution like Improvado to automate the data extraction and load process, eliminating the need for manual imports and exports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Excel Power Query with Improvado

Improvado is the best solution for connecting Facebook Custom Audiences to Excel Power Query for several reasons. Not only does it automate the process of data extraction and load, but it also provides a wealth of metrics and dimensions that can be automatically extracted from the data source. This allows for a more comprehensive and in-depth analysis of your Facebook Custom Audiences data.

Moreover, Improvado's platform is highly scalable, customizable, and capable of processing large volumes of data, making it perfect for enterprise companies. Its centralized approach to data management allows businesses to better organize their marketing and sales data, leading to more accurate insights and better decision-making. Finally, Improvado offers exceptional customer support, ensuring that any issues are promptly resolved and that users have the resources they need to succeed.

Summary of connection Facebook Custom Audiences to Excel Power Query

In summary, connecting Facebook Custom Audiences to Excel Power Query can provide valuable insights and help enterprise companies make data-driven decisions. By using Improvado, businesses can benefit from a scalable, customizable solution that simplifies data extraction and load, offers a wide range of metrics and dimensions, and provides high-quality customer support. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data makes it the ideal choice for large enterprises. To learn more about how Improvado can help you connect Facebook Custom Audiences to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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