Connect Facebook Custom Audiences to Automatically

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful marketing tool that allows enterprises to target their advertising efforts to specific segments of their existing customers or prospects. By leveraging customer data such as email addresses, phone numbers, or Facebook user IDs, businesses can create highly targeted ad campaigns on the social media platform. This helps enterprise companies to improve their return on advertising spend (ROAS), increase customer engagement, and drive higher conversion rates.

What is is an advanced data visualization platform designed for enterprise companies. It provides an intuitive interface for building interactive dashboards, reports, and data-driven applications, allowing decision-makers to gain valuable insights from their data. supports a wide range of data connectors, making it easy to integrate data from various sources and perform in-depth analysis. Enterprise companies benefit from's powerful features, such as real-time data updates, collaboration tools, and customizable visualizations, to make data-driven decisions more effectively.

Connecting Facebook Custom Audiences to

Connecting Facebook Custom Audiences to can be achieved through several steps:

  • First, you need to have a Facebook Ads account with the necessary permissions to access the Facebook Custom Audiences data.
  • Next, you will need to create a Facebook App and obtain an access token to authenticate your data requests.
  • Once you have the access token, you can use the Facebook Graph API to query the data you need from your Facebook Custom Audiences.
  • After retrieving the data, you may need to perform data transformation and normalization to ensure compatibility with's data structure.
  • Finally, you can use the API to load the transformed data into your dashboard for visualization and analysis.
  • Alternatively, you can use Improvado to connect Facebook Custom Audiences to more efficiently and eliminate much of the manual work involved.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to with Improvado

Improvado is an advanced marketing analytics platform that specializes in connecting marketing data sources, such as Facebook Custom Audiences, to BI and visualization tools like With Improvado, you can easily extract data from Facebook Custom Audiences, transform and normalize the data, and load it into for visualization. The platform offers a wide range of metrics and dimensions that can be automatically extracted from Facebook Custom Audiences, saving you time and effort.

Using Improvado as your data connector has several advantages over other methods. It is highly scalable and capable of handling large volumes of data, making it suitable for enterprise-level companies. In addition, Improvado provides a high level of customization, giving you the ability to tailor the data extraction process to your specific needs. Moreover, the platform centralizes your marketing and sales data, making it easier to manage and analyze. Lastly, Improvado offers exceptional customer support, ensuring a smooth and efficient data integration process.

Summary of connection Facebook Custom Audiences to

In summary, connecting Facebook Custom Audiences to can be a time-consuming process, but leveraging Improvado as your data connector simplifies this task. With Improvado, enterprise companies can benefit from its scalability, customization capabilities, high-quality customer support, and ability to process large data volumes. By centralizing your marketing and sales data, you can gain valuable insights from your Facebook Custom Audiences data within To learn more about how Improvado can help you connect your marketing data sources to your BI and visualization platforms, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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