Connect Facebook Custom Audiences to Chartio Without SQL

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful marketing tool that enables large enterprises to target their advertising campaigns to specific groups of customers based on their data. By leveraging data such as email addresses, phone numbers, and user IDs, businesses can create highly targeted ads that resonate with their audience. This leads to improved engagement, increased conversions, and reduced costs. Facebook Custom Audiences allows for better understanding of customer needs, enabling enterprises to make data-driven decisions in their marketing efforts.

What is Chartio?

Chartio is a robust business intelligence (BI) and data visualization platform that enables large enterprises to analyze and visualize their data easily. With its user-friendly interface and powerful features, Chartio empowers companies to make data-driven decisions, uncover insights, and drive growth. By connecting data sources from various marketing platforms, sales tools, and databases, enterprises can create interactive dashboards and reports that provide a comprehensive view of their business performance. Chartio's scalability and flexibility make it an ideal solution for enterprises looking to optimize their data analytics efforts.

Connecting Facebook Custom Audiences to Chartio

Connecting Facebook Custom Audiences to Chartio can be done in several ways. Here are some key steps to follow:

  • First, create a Facebook Ads account if you haven't already and ensure you have the necessary permissions to access the Facebook Custom Audiences data.
  • Next, set up a data warehouse, such as Amazon Redshift, Google BigQuery, or Snowflake, to store your Facebook Custom Audiences data.
  • Use an ETL (Extract, Transform, Load) tool to extract data from Facebook Custom Audiences and load it into your data warehouse. You can use Improvado's data extraction tool to automate this process.
  • Connect your data warehouse to Chartio by providing the necessary credentials and information within Chartio's platform.
  • Once connected, you can create custom visualizations and reports in Chartio using your Facebook Custom Audiences data.
  • Finally, consider using Improvado as a more efficient and reliable way of connecting Facebook Custom Audiences to Chartio, as it provides a seamless integration process and eliminates the need for manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Chartio with Improvado

Improvado is the best solution for connecting Facebook Custom Audiences to Chartio because it simplifies the entire data pipeline process. By automating data extraction, transformation, and normalization, Improvado saves time and ensures that your data is accurate and up-to-date. Additionally, Improvado supports a wide variety of metrics and dimensions that can be automatically extracted from Facebook Custom Audiences, allowing you to create more comprehensive and insightful reports in Chartio. Furthermore, Improvado's platform is scalable and can handle large volumes of data, making it ideal for large enterprises with complex data needs.

Summary of connection Facebook Custom Audiences to Chartio

In summary, connecting Facebook Custom Audiences and Chartio is a powerful way for large enterprises to analyze and visualize their marketing data. By leveraging Improvado's advanced marketing analytics platform, businesses can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado allows organizations to centralize their marketing and sales data, making it easier to uncover insights and drive growth. To learn more about how Improvado can help you connect Facebook Custom Audiences to Chartio, book a call with their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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