Connect Roku (ex. DataXu) to Looker Studio to Eliminate Human Error

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What is Roku (ex. DataXu)?

Roku (ex. DataXu) is a popular digital advertising platform that allows enterprise companies to effectively manage their marketing campaigns across multiple channels. With its advanced targeting capabilities, real-time reporting, and optimization algorithms, Roku (ex. DataXu) helps businesses make data-driven decisions and maximize ROI on their advertising spend. By harnessing the power of Roku (ex. DataXu), enterprises can streamline their marketing efforts and reach their target audience with ease.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization tool designed for enterprise companies. With its sleek, easy-to-use interface, Looker Data Studio enables users to explore, analyze, and visualize complex data sets with ease. The platform offers advanced features such as customizable dashboards, robust data exploration, and seamless integration with other data sources, making it a valuable tool for businesses looking to gain insights from their data and drive informed decision-making.

Connecting Roku (ex. DataXu) to Looker Studio

Connecting Roku (ex. DataXu) to Looker Data Studio can be achieved through several methods, including:

  • Using a pre-built data connector for Looker Data Studio Roku (ex. DataXu) that simplifies the process of data import and visualization.
  • Manually exporting Roku (ex. DataXu) data as CSV or JSON files and then importing them into Looker Data Studio for analysis and visualization.
  • Building a custom integration by leveraging Roku (ex. DataXu) APIs and Looker Data Studio's API to programmatically sync data between the two platforms.
  • Utilizing a third-party ETL (Extract, Transform, Load) tool to extract data from Roku (ex. DataXu) to Looker Data Studio and automate the data pipeline process.
  • Choosing Improvado as a comprehensive solution for connecting Roku (ex. DataXu) to Looker Data Studio, offering a seamless and efficient way to centralize and visualize marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Roku (ex. DataXu) to Looker Studio with Improvado

Improvado stands out as the best solution for connecting Roku (ex. DataXu) to Looker Data Studio due to its robust and flexible data pipeline capabilities. With Improvado, businesses can easily extract, transform, and load data from Roku (ex. DataXu) to Looker Data Studio without any coding or technical expertise required. Users can access a wide range of metrics and dimensions that can be automatically extracted from Roku (ex. DataXu), enabling them to create insightful and comprehensive dashboards in Looker Data Studio.

In addition, Improvado offers a high level of customization, allowing users to tailor their data pipeline according to their specific needs. The platform is designed to handle large volumes of data, ensuring that even the most complex data sets can be processed efficiently. With a strong focus on customer support, Improvado provides expert assistance throughout the integration process, ensuring that clients can fully leverage the potential of their data and drive business growth.

Summary of connection Roku (ex. DataXu) to Looker Studio

In summary, connecting Roku (ex. DataXu) and Looker Data Studio can lead to significant benefits for enterprise companies, such as improved data-driven decision-making and enhanced marketing performance. By using Improvado as the bridge between these two platforms, businesses can benefit from a scalable, customizable solution that can handle large volumes of data and centralize their marketing and sales data. With its high-quality customer support and ability to process complex data sets, Improvado is the go-to choice for businesses looking to book a call and unlock the full potential of their Roku (ex. DataXu) and Looker Data Studio integration.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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