Connect AWS CloudTrail to Qlik for Unbiased Marketing Insights

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What is AWS CloudTrail?

AWS CloudTrail is a powerful service that records and monitors AWS account activity, providing crucial insights for security, compliance, and operational visibility. Enterprise companies benefit from using AWS CloudTrail as it enables them to track and analyze user activity, identify potential threats, and ensure compliance with internal policies and regulations.

What is Qlik?

Qlik is a leading data analytics and visualization platform that helps enterprise companies make data-driven decisions. By transforming raw data into interactive visualizations, dashboards, and reports, Qlik empowers businesses to uncover hidden insights and drive better decision-making. With its advanced capabilities in data integration, AI-driven analytics, and multi-cloud support, Qlik is an invaluable tool for businesses aiming to improve their data-driven strategies.

Connecting AWS CloudTrail to Qlik

There are several ways to connect AWS CloudTrail to Qlik:

  • Using Qlik's built-in connectors: Qlik offers a variety of native connectors that allow you to link AWS CloudTrail to Qlik easily. Simply configure the connector with your AWS credentials and select the desired data sets to import.
  • Building a custom connector: If Qlik's built-in connectors don't meet your specific needs, you can develop a custom connector using Qlik's APIs and SDKs. This option requires more technical expertise but offers greater flexibility and customization.
  • Utilizing third-party tools: There are various third-party tools available that can help you extract and load data from AWS CloudTrail to Qlik. These tools typically offer pre-built connectors and data transformation features to simplify the integration process.
  • Manually importing data: If you prefer to handle the data import process yourself, you can export AWS CloudTrail data as CSV or JSON files and then import them into Qlik. This method can be time-consuming and requires regular maintenance to keep your data up to date.
  • Using Improvado: As an alternative to the above methods, consider leveraging Improvado's advanced data extraction and load capabilities to seamlessly connect AWS CloudTrail to Qlik, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AWS CloudTrail to Qlik with Improvado

Improvado stands out as the best solution for connecting AWS CloudTrail to Qlik due to its powerful features and benefits:

  • Comprehensive data extraction: Improvado enables you to extract a wide range of metrics and dimensions from AWS CloudTrail, ensuring you have access to all the data you need for analysis and visualization.
  • Automated data transformation: Improvado automates the process of cleaning, normalizing, and enriching your AWS CloudTrail data, saving you time and ensuring data consistency across your organization.
  • Scalability: Improvado is designed to handle large volumes of data, making it the perfect solution for enterprise companies looking to integrate AWS CloudTrail with Qlik.
  • Customization: With Improvado's customizable data pipelines, you can tailor the data extraction and transformation process to meet your unique business needs.

Summary of connection AWS CloudTrail to Qlik

In summary, connecting AWS CloudTrail and Qlik is essential for enterprises seeking to unlock the full potential of their marketing and sales data. By leveraging Improvado's advanced data extraction, transformation, and visualization capabilities, businesses can centralize their data and gain valuable insights to drive better decision-making. Improvado's scalable, customizable solution ensures enterprises can process large volumes of data and tailor the integration process to their specific needs. Additionally, Improvado's high-quality customer support ensures a seamless integration experience. To learn more about how Improvado can help your organization connect AWS CloudTrail to Qlik, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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