Connect Amobee to Tableau to Eliminate Human Error

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What is Amobee?

Amobee is a leading marketing technology platform that helps enterprise companies optimize their advertising campaigns across various channels, including digital, social, and TV. By utilizing Amobee's advanced analytics and optimization tools, businesses can make data-driven decisions to maximize their marketing ROI and drive better customer engagement. With its comprehensive advertising solutions, Amobee enables organizations to measure and analyze performance, improve targeting, and streamline campaign management.

What is Tableau?

Tableau is a powerful business intelligence and data visualization tool that enables enterprise companies to transform complex data into actionable insights. Its user-friendly interface and robust reporting capabilities make it easy for organizations to create interactive dashboards, visualize key performance indicators, and uncover hidden trends. By leveraging Tableau's advanced analytics features, businesses can make more informed decisions, optimize operations, and drive growth.

Connecting Amobee to Tableau

  • Start by exporting the required Amobee data, such as campaign performance metrics, into a CSV or Excel file. This step will involve using Amobee's reporting tools or APIs to extract the data you want to analyze in Tableau.
  • Next, import the exported data into Tableau. You can do this by connecting Tableau to the saved CSV or Excel file, or by creating a direct connection to Amobee's APIs, if available.
  • Once the data is imported, you can start building your Tableau dashboard. This process involves selecting the appropriate visualization types, defining the relationships between different data fields, and customizing the appearance of your charts and graphs.
  • Keep in mind that you may need to clean, reformat, or transform the data before it can be properly visualized in Tableau. This step often requires the use of additional tools, such as Excel or SQL, to manipulate the data as needed.
  • Maintain the connection between Amobee and Tableau by setting up a regular data refresh schedule. This ensures that your Tableau dashboard remains up-to-date with the latest campaign performance data from Amobee.
  • Consider using a third-party data connector like Improvado to simplify the process of connecting Amobee to Tableau. These connectors automate the data extraction and load process, reducing the need for manual data manipulation and ensuring a seamless integration between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amobee to Tableau with Improvado

Improvado is an ideal solution for connecting Amobee to Tableau, as it offers a comprehensive data pipeline that covers data extraction, transformation, normalization, and visualization. By using Improvado, you can automate the process of importing data from Amobee into Tableau, eliminating the need for manual data manipulation and ensuring a seamless integration.

Improvado's platform supports a wide range of metrics and dimensions that can be automatically extracted from Amobee, making it easy for you to create the perfect Tableau dashboard tailored to your specific business needs. Furthermore, Improvado's solution is highly customizable and scalable, allowing it to adapt to the unique requirements of large enterprises.

With Improvado, you can also centralize your marketing and sales data, making it easier to gain a holistic view of your organization's performance and drive better decision-making. Plus, Improvado offers top-notch customer support to help you maximize the value of your data and ensure a seamless integration between Amobee and Tableau.

Summary of connection Amobee to Tableau

In summary, connecting Amobee and Tableau can provide enterprise companies with valuable insights into their marketing campaign performance. By leveraging Improvado's advanced analytics platform, businesses can easily import, transform, and visualize their Amobee data in Tableau, gaining a competitive edge in the market. Improvado offers numerous benefits, such as scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data. To learn more about how Improvado can help you connect Amobee to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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