Connect Amobee to Looker for Real-Time Data Flow

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What is Amobee?

Amobee is a global marketing technology company that provides data-driven solutions for advertisers, agencies, and publishers. Its platform enables enterprise companies to plan, execute, measure, and optimize their marketing campaigns across multiple channels and devices. By leveraging Amobee's advanced analytics and machine learning capabilities, businesses can gain valuable insights into their target audience and improve their marketing ROI.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that helps enterprise companies turn raw data into actionable insights. With Looker's intuitive interface, users can create custom reports, dashboards, and visualizations, allowing them to explore and analyze their data in real-time. Looker's robust integration capabilities with various data sources and platforms make it an essential tool for businesses looking to make data-driven decisions and gain a competitive edge in their industry.

Connecting Amobee to Looker

To connect Amobee to Looker, there are several steps to be followed:

  • First, identify the specific Amobee data you want to visualize in Looker. This may include campaign performance, audience insights, or other essential marketing metrics.
  • Next, ensure that you have the necessary API access and credentials to extract data from Amobee. You may need to request access from your Amobee account manager or consult their documentation for information on obtaining API keys.
  • Once you have the proper access, you will need to develop a custom data connector for Looker Amobee integration. This connector will be responsible for extracting data from Amobee's API, transforming it into a format compatible with Looker, and loading it into your Looker instance.
  • With the data connector in place, configure your Looker instance to connect to Amobee. This will involve setting up the appropriate connections, specifying the data source, and mapping the Amobee data to the corresponding Looker fields and dimensions.
  • Create custom reports and dashboards within Looker that utilize the imported Amobee data. This will allow you to visualize and analyze your marketing campaign performance, audience insights, and other key metrics.
  • Lastly, consider using a third-party solution like Improvado to streamline the process of connecting Amobee to Looker. Improvado offers pre-built connectors and robust data transformation capabilities, making it an efficient and scalable alternative to building a custom data connector from scratch.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amobee to Looker with Improvado

Improvado is the ideal solution for connecting Amobee to Looker due to its advanced marketing analytics capabilities and seamless integration process. With Improvado, you can automatically extract and transform Amobee data into a format that is compatible with Looker. This allows you to visualize and analyze your marketing data more efficiently, without having to spend time and resources building custom data connectors.

Improvado offers pre-built connectors for both Amobee and Looker, enabling you to quickly and easily import your Amobee data into Looker for visualization and analysis. The platform also supports a wide range of metrics and dimensions that can be automatically extracted from your Amobee account, ensuring that you have access to all the relevant data needed to make informed marketing decisions.

In addition to its powerful data extraction and transformation capabilities, Improvado offers numerous benefits for enterprise companies, including scalability, customization, and high-quality customer support. These features, combined with the ability to process large volumes of data and centralize marketing and sales data, make Improvado the optimal choice for connecting Amobee to Looker.

Summary of connection Amobee to Looker

In summary, connecting Amobee to Looker can provide valuable insights and data visualization capabilities for enterprise companies. While the process may seem complex, a solution like Improvado simplifies the integration process by offering pre-built connectors, robust data transformation, and a wide range of supported metrics and dimensions. With Improvado, companies can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data and centralize marketing and sales data. To learn more about how Improvado can help you connect Amobee to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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