Connect Amazon MWS to Looker Studio with Zero API Maintenance

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What is Amazon MWS?

Amazon MWS (Amazon Marketplace Web Service) is an integrated web service API that allows large enterprises to automate key sales and marketing functions on the Amazon platform. Companies benefit from using Amazon MWS by streamlining their inventory management, order processing, and financial reporting, ultimately increasing efficiency and improving decision-making.

What is Looker Studio?

Looker Data Studio is an advanced business intelligence and data visualization platform designed for enterprise companies. By leveraging its powerful data analytics capabilities, organizations can gain valuable insights into their marketing, sales, and operational performance. Looker Data Studio enables users to create customized, interactive reports and dashboards, providing real-time access to critical data and fostering a data-driven culture.

Connecting Amazon MWS to Looker Studio

Connecting Amazon MWS to Looker Data Studio can be achieved through the following steps:

  • Obtain Amazon MWS API credentials, including your Seller ID, AWS Access Key ID, and Secret Key.
  • Create a custom data connector in Looker Data Studio using the Amazon MWS API.
  • Configure the data connector to extract data from Amazon MWS, such as sales, inventory, and financial metrics.
  • Load the extracted data into Looker Data Studio, transforming and normalizing it as needed for further analysis.
  • Create custom reports and dashboards in Looker Data Studio to visualize the Amazon MWS data and uncover valuable insights.
  • Alternatively, use Improvado, a powerful marketing analytics platform, to streamline the process of connecting Amazon MWS to Looker Data Studio and extract and load data with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon MWS to Looker Studio with Improvado

Improvado is the best solution for connecting Amazon MWS to Looker Data Studio, as it provides a seamless, end-to-end data pipeline. With Improvado, you can easily extract and load data from Amazon MWS to Looker Data Studio, without the need for custom data connectors or complex configurations. Additionally, Improvado offers a comprehensive data dictionary with pre-built metrics and dimensions, simplifying the process of transforming and normalizing your Amazon MWS data for analysis. By choosing Improvado, you also benefit from its scalability, customization options, and high-quality customer support, ensuring a smooth and successful integration.

Summary of connection Amazon MWS to Looker Studio

In summary, connecting Amazon MWS and Looker Data Studio allows enterprise companies to centralize their marketing and sales data, enabling them to make data-driven decisions based on valuable insights. With Improvado, you can easily connect Amazon MWS to Looker Data Studio, while enjoying benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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