Connect Adobe Marketing Cloud to Google Sheets with Zero API Maintenance

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing solution that helps large enterprises manage, optimize and measure their marketing efforts. It includes various tools for advertising, analytics, social media, targeting, and more, which allow companies to gain deep insights, personalize customer experiences, and drive better ROI. By leveraging Adobe Marketing Cloud, businesses can streamline their marketing processes and make data-driven decisions to stay ahead in today's competitive landscape.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that enables enterprise companies to easily create, share, and collaborate on spreadsheets in real time. It integrates with other Google services, such as Google Drive and Google Forms, and supports various import and export formats. With its advanced features, such as conditional formatting, data validation, and real-time collaboration, Google Sheets offers a flexible and scalable solution for data management and analytics in large enterprises.

Connecting Adobe Marketing Cloud to Google Sheets

Connecting Adobe Marketing Cloud to Google Sheets can be done in several ways:

  • Using Adobe's APIs: Adobe Marketing Cloud provides APIs that can be used to extract data and import it into Google Sheets. This method requires development skills and might be time-consuming.
  • Third-party connectors: There are several third-party connectors available that can streamline the process of connecting Adobe Marketing Cloud to Google Sheets. However, these connectors might have limitations in terms of data types and volume.
  • Custom scripts: Writing custom scripts using Google Apps Script can help automate the process of importing data from Adobe Marketing Cloud to Google Sheets. This method also requires development skills and might not be scalable for large volumes of data.
  • Data extraction and load solutions: These tools can help automate the process of extracting data from Adobe Marketing Cloud and loading it into Google Sheets. They usually offer more advanced features and better scalability compared to other methods.
  • Using Improvado: Among all the available solutions, Improvado is the most efficient and reliable way to connect Adobe Marketing Cloud to Google Sheets. It simplifies the entire process, allowing users to easily visualize Adobe Marketing Cloud data in Google Sheets without the need for manual data extraction or complex configurations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Adobe Marketing Cloud to Google Sheets with Improvado

Improvado is the ideal solution for connecting Adobe Marketing Cloud to Google Sheets due to its powerful features and seamless integration. With Improvado, you can:

  • Automate data extraction from Adobe Marketing Cloud, saving time and resources.
  • Transform and normalize data, ensuring consistency across different sources.
  • Visualize and analyze data in Google Sheets, enabling more informed decision-making.
  • Customize and scale the solution based on your enterprise's specific needs and requirements.
  • Access a wide range of metrics and dimensions from Adobe Marketing Cloud, providing a comprehensive view of your marketing performance.

With Improvado, you can quickly and easily connect Adobe Marketing Cloud to Google Sheets, empowering your marketing and analytics teams to make data-driven decisions and optimize their marketing efforts.

Summary of connection Adobe Marketing Cloud to Google Sheets

In summary, connecting Adobe Marketing Cloud and Google Sheets is a crucial step for enterprises looking to centralize their marketing data and gain actionable insights. Improvado offers a reliable, scalable, and customizable solution that simplifies the process of connecting these two platforms. By choosing Improvado, you can enjoy the benefits of a high-quality customer support, ability to process large volumes of data, and a comprehensive view of all your marketing and sales data. To learn more about how Improvado can help you connect Adobe Marketing Cloud to Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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