Connect Adobe Marketing Cloud to Excel Power Query Automatically

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing solution that enables large enterprises to effectively manage, optimize, and measure their digital marketing efforts. By integrating multiple marketing tools into a single platform, Adobe Marketing Cloud helps businesses streamline their marketing processes, gain valuable insights into customer behavior, and make data-driven decisions. With its powerful analytics capabilities, Adobe Marketing Cloud allows marketers to track and analyze the performance of their campaigns, identify trends, and optimize their strategies for maximum ROI.

What is Excel Power Query?

Excel Power Query is a powerful data analysis and transformation tool within Microsoft Excel that enables large enterprises to quickly and easily gather, clean, and transform data from various sources. By combining the power of Excel with Power Query, businesses can create custom data models, perform advanced calculations, and generate insightful reports and dashboards. Excel Power Query is particularly beneficial for enterprises looking to streamline their data analysis processes, as it allows users to automate repetitive tasks, uncover hidden insights, and make data-driven decisions with ease.

Connecting Adobe Marketing Cloud to Excel Power Query

Connecting Adobe Marketing Cloud to Excel Power Query can be achieved through the following steps:

  • Exporting data from Adobe Marketing Cloud in a compatible format, such as CSV or JSON.
  • Importing the exported data into Excel Power Query using the built-in data connectors.
  • Transforming and cleaning the data within Power Query to ensure it's structured correctly for analysis.
  • Creating custom data models, measures, and visualizations within Excel to analyze and display the Adobe Marketing Cloud data.
  • Refreshing the data connection regularly to ensure that the latest data from Adobe Marketing Cloud is always available in Excel Power Query.
  • Using third-party tools or custom scripts to automate the data extraction and import process, making it easier to keep the data up-to-date and reducing the risk of errors.
  • Opting for a dedicated solution like Improvado, which simplifies the entire process by providing a seamless, scalable, and customizable way to extract and load data from Adobe Marketing Cloud to Excel Power Query, without the need for manual intervention or complex coding.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Marketing Cloud to Excel Power Query with Improvado

Improvado is the best solution for connecting Adobe Marketing Cloud to Excel Power Query, as it offers a complete data pipeline that automates the entire process, from data extraction to transformation and visualization. With Improvado, enterprises can easily access and analyze all their marketing data in one centralized platform, without the need for manual data exports, imports, or transformations. Additionally, Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Adobe Marketing Cloud, ensuring that businesses have access to the most accurate and up-to-date data for their analysis. Furthermore, the platform's scalability and customization capabilities enable businesses to adapt their data pipeline to their unique needs and requirements, while the high-quality customer support ensures a smooth and seamless experience.

Summary of connection Adobe Marketing Cloud to Excel Power Query

In summary, connecting Adobe Marketing Cloud and Excel Power Query can be a challenging and time-consuming process. However, with Improvado's advanced marketing analytics platform, businesses can easily overcome these challenges and unlock the full potential of their marketing data. By automating the entire data pipeline, Improvado enables enterprises to centralize their marketing and sales data, process large volumes of data with ease, and create customized and scalable solutions that meet their specific needs. To learn more about how Improvado can help you connect Adobe Marketing Cloud to Excel Power Query and harness the power of your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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