Connect Adobe Advertising Cloud to Looker Without SQL

Empower your marketing analytics with automated data connections using Improvado.

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive ad management platform that enables large enterprises to plan, execute, and manage ad campaigns effectively. It provides powerful tools for programmatic media buying, data-driven audience targeting, and creative optimization. By leveraging Adobe Advertising Cloud, businesses can streamline their marketing efforts, boost their ROI, and deliver personalized experiences to their customers.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform that empowers enterprises to make informed decisions based on real-time data insights. With Looker, organizations can easily access, explore, and analyze their data from multiple sources, create interactive dashboards, and share insights with their teams. Looker's flexible architecture and scalable features make it an ideal choice for large enterprises looking to drive data-driven strategies and achieve better business outcomes.

Connecting Adobe Advertising Cloud to Looker

Connecting Adobe Advertising Cloud to Looker can be done in several ways:

  • Use Adobe Advertising Cloud's built-in API to export data and import it into Looker for analysis.
  • Utilize a third-party data connector for Looker Adobe Advertising Cloud integration, such as the Looker Adobe Advertising Cloud connector, which simplifies the process of syncing data between both platforms.
  • Develop a custom solution using Adobe Advertising Cloud's API and Looker's SDK to create a seamless data pipeline that can load data from Adobe Advertising Cloud to Looker.
  • Alternatively, consider using an advanced marketing analytics platform like Improvado, which offers a complete data pipeline solution that covers data extraction, transformation, and normalization before sending it to Looker for visualization. This option provides a more efficient and scalable method for integrating Adobe Advertising Cloud and Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Advertising Cloud to Looker with Improvado

Choosing Improvado as your solution for connecting Adobe Advertising Cloud to Looker comes with numerous benefits. First, Improvado provides a seamless integration process that simplifies data extraction from Adobe Advertising Cloud and other marketing data sources. It also handles data transformation and normalization, ensuring that your data is ready for analysis in Looker. Improvado's data dictionary offers extensive information on the metrics and dimensions that can be automatically extracted from Adobe Advertising Cloud and other sources.

Additionally, Improvado's platform is highly scalable and customizable, allowing it to handle large volumes of data from various marketing and sales sources. It centralizes all your marketing data in one place, making it easier to analyze and visualize in Looker. Moreover, Improvado offers exceptional customer support, ensuring that any issues or questions are promptly addressed, helping you make the most out of your Adobe Advertising Cloud and Looker integration.

Summary of connection Adobe Advertising Cloud to Looker

In summary, connecting Adobe Advertising Cloud to Looker can be done in several ways, but using Improvado as your integration solution offers unmatched benefits. With Improvado, you can scale and customize your data pipeline, centralize your marketing and sales data, and leverage a comprehensive data dictionary for seamless data extraction. Enjoy high-quality customer support and the ability to process large volumes of data effortlessly. To learn more about how Improvado can help you connect Adobe Advertising Cloud to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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