Connect Adobe Advertising Cloud to Grafana Without SQL

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive, data-driven advertising platform that empowers large enterprises to manage, optimize, and measure their digital advertising campaigns across multiple channels. This powerful tool offers advanced targeting, automation, and reporting capabilities to help companies reach their target audience and drive higher return on ad spend. By leveraging Adobe Advertising Cloud, businesses can streamline their marketing efforts, gain valuable insights, and make data-driven decisions that drive growth and success.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that enables enterprises to create interactive and visually appealing dashboards to track and analyze their data. With its robust, customizable features and support for a wide range of data sources, Grafana is a popular choice among large organizations looking to gain insights from their data and make informed decisions. By consolidating data from multiple sources, Grafana allows companies to monitor trends, detect anomalies, and identify opportunities for improvement in real-time, ultimately helping to increase efficiency and drive business growth.

Connecting Adobe Advertising Cloud to Grafana

Connecting Adobe Advertising Cloud to Grafana can be achieved in several ways:

  • Use Adobe Advertising Cloud's API to establish a direct connection between the two platforms, allowing data to be queried and visualized in Grafana.
  • Develop a custom data connector for Grafana that pulls data from Adobe Advertising Cloud and formats it in a way that is compatible with Grafana's data model.
  • Export data from Adobe Advertising Cloud as a CSV or JSON file, then import the data into Grafana using a supported data source plugin.
  • Utilize third-party tools and services that act as intermediaries, connecting Adobe Advertising Cloud to Grafana by transforming and normalizing the data as needed.
  • Choose a platform like Improvado, which simplifies the process of connecting Adobe Advertising Cloud to Grafana by providing a seamless data extraction and load process, ultimately saving time and resources for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Grafana with Improvado

Improvado is the ideal solution for connecting Adobe Advertising Cloud to Grafana, as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. This advanced marketing analytics platform is built for large enterprises, providing scalability and customization to meet the unique needs of each organization. Improvado's pre-built metrics and dimensions for Adobe Advertising Cloud ensure that your data is automatically extracted and formatted correctly, making it easy to visualize and analyze in Grafana. Additionally, Improvado's high-quality customer support ensures that any issues or concerns are promptly addressed, making the integration process smooth and stress-free.

Summary of connection Adobe Advertising Cloud to Grafana

In summary, connecting Adobe Advertising Cloud and Grafana is a powerful way for large enterprises to centralize marketing and sales data, enabling them to make data-driven decisions that drive growth and success. With Improvado, companies can enjoy the benefits of an advanced marketing analytics platform that offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By choosing Improvado to connect Adobe Advertising Cloud to Grafana, businesses can streamline their marketing efforts and gain valuable insights that drive success. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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