Connect Adobe Advertising Cloud to Domo to Eliminate Human Error

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive ad management platform that helps large enterprises streamline their marketing efforts across various channels. It enables businesses to plan, buy, measure, and optimize their digital advertising campaigns, while leveraging data-driven insights to reach targeted audiences effectively. By using Adobe Advertising Cloud, enterprise companies can benefit from increased efficiency, enhanced performance, and improved return on ad spend (ROAS).

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It enables companies to aggregate, analyze, and visualize data from multiple sources in real-time, facilitating data-driven decision-making. Domo offers a wide range of pre-built connectors and dashboard templates, making it easy for organizations to integrate multiple data sources and create customized visualizations. Enterprises can benefit from Domo's scalability, collaboration features, and ability to handle large volumes of data, ultimately driving better business outcomes.

Connecting Adobe Advertising Cloud to Domo

Connecting Adobe Advertising Cloud to Domo can be achieved in several ways:

  • Using Domo's native Adobe Advertising Cloud connector: This option allows you to easily connect and import data from Adobe Advertising Cloud to Domo by simply providing your Adobe Advertising Cloud credentials and selecting the desired data sets.
  • Creating a custom API integration: This method requires more technical expertise, as you'll need to develop a custom solution to extract data from Adobe Advertising Cloud and import it into Domo using Domo's API.
  • Employing a third-party data connector: There are several third-party data connectors available that can help you integrate Adobe Advertising Cloud with Domo. These solutions may offer additional features, such as pre-built templates and automated data sync, simplifying the integration process.
  • Utilizing Improvado's advanced marketing analytics platform: Improvado offers a complete data pipeline solution, from data extraction and load to data transformation, normalization, and visualization. By choosing Improvado, you can seamlessly connect Adobe Advertising Cloud to Domo without the need for manual data manipulation or custom development.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Domo with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Domo for several reasons. First, it automates the data extraction process, simplifying the task of importing data from Adobe Advertising Cloud to Domo. With Improvado, you can easily access a wide range of metrics and dimensions from Adobe Advertising Cloud without any manual intervention.

Second, Improvado's platform is highly customizable and scalable, enabling businesses to tailor the solution to their specific needs. You can easily aggregate, filter, and transform your data before importing it into Domo, ensuring that your data is clean, consistent, and ready for analysis.

Lastly, Improvado offers exceptional customer support, ensuring that you receive timely assistance with any issues or queries during the integration process. Its ability to process large volumes of data and centralize marketing and sales data makes it an ideal choice for large enterprises looking to connect Adobe Advertising Cloud to Domo.

Summary of connection Adobe Advertising Cloud to Domo

In summary, connecting Adobe Advertising Cloud to Domo can be achieved in various ways, but using Improvado's advanced marketing analytics platform offers significant advantages. Improvado simplifies the data extraction process, provides a high level of customization, and delivers top-notch customer support. Its ability to process large volumes of data and centralize marketing and sales data make it an ideal solution for large enterprises. To learn more about how Improvado can help you connect Adobe Advertising Cloud to Domo, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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