Connect Acoustic (ex. Silverpop) to Looker for Real-Time Data Flow

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What is Acoustic (ex. Silverpop)?

Acoustic (ex. Silverpop) is a leading marketing automation platform designed for large enterprises, providing personalized customer experiences through email, mobile, and social channels. By leveraging customer data, Acoustic (ex. Silverpop) helps businesses maximize engagement, improve conversion rates, and drive revenue growth. Key benefits include advanced segmentation, automation workflows, and performance analytics to optimize marketing strategies.

What is Looker?

Looker is a modern data platform that empowers enterprises to explore, analyze, and share real-time business insights. Through its user-friendly interface, Looker allows users to create customizable dashboards and reports, facilitating data-driven decision-making across the organization. Key features include data integration, exploration, and visualization, enabling businesses to unlock the full potential of their data and drive growth.

Connecting Acoustic (ex. Silverpop) to Looker

Connecting Acoustic (ex. Silverpop) to Looker can be done in several ways:

  • Using Acoustic (ex. Silverpop) API: Develop custom scripts to extract data from Acoustic (ex. Silverpop) and load it into Looker. This method requires programming knowledge and can be time-consuming to maintain and update.
  • Using a pre-built connector: Some data integration platforms offer pre-built connectors for Acoustic (ex. Silverpop) and Looker, simplifying the data extraction and loading process.
  • Manual data export: Export data from Acoustic (ex. Silverpop) in CSV format and upload it to Looker. This method can be labor-intensive and prone to errors, especially when handling large volumes of data.
  • Using Improvado: A more efficient and scalable solution for connecting Acoustic (ex. Silverpop) to Looker is by using Improvado, an advanced marketing analytics platform that handles both data extraction and data transformation.

Improvado provides a seamless way to extract data from Acoustic (ex. Silverpop) and load it into Looker, saving time and ensuring data accuracy. Compared to other methods, Improvado offers a more comprehensive and scalable solution for connecting Acoustic (ex. Silverpop) to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Acoustic (ex. Silverpop) to Looker with Improvado

Improvado is the best solution for connecting Acoustic (ex. Silverpop) to Looker because it offers a complete data pipeline, handling everything from data extraction to transformation and visualization. With Improvado, you don't need to write custom scripts or rely on manual data exports - it automates the entire process, ensuring data accuracy and reducing the risk of errors.

Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Acoustic (ex. Silverpop), providing a comprehensive view of your marketing performance. In addition, Improvado's data transformation capabilities allow you to normalize and clean the data, making it ready for analysis in Looker.

By choosing Improvado, you'll benefit from its scalable solution that can handle large volumes of data, as well as its high-quality customer support and customization options. Not only will you save time and resources, but you'll also be able to centralize your marketing and sales data, empowering your organization to make data-driven decisions.

Summary of connection Acoustic (ex. Silverpop) to Looker

In summary, connecting Acoustic (ex. Silverpop) and Looker is crucial for enterprises looking to optimize their marketing strategies and drive revenue growth. By using Improvado, you can streamline the process and ensure data accuracy, while benefiting from its scalability, customization, high-quality customer support, and ability to process large volumes of data. With Improvado, you'll have a centralized solution for all your marketing and sales data, helping you unlock the full potential of your data and make informed decisions.

To learn more about how Improvado can help you connect Acoustic (ex. Silverpop) to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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