Connect Acoustic (ex. Silverpop) to Excel Power Query to Get Analysis-Ready Data

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What is Acoustic (ex. Silverpop)?

Acoustic (ex. Silverpop) is a leading marketing automation platform that empowers enterprise companies to create personalized customer experiences through email, mobile, and social channels. By leveraging advanced analytics and AI-driven insights, Acoustic helps businesses improve campaign performance, enhance customer engagement, and drive revenue growth.

What is Excel Power Query?

Excel Power Query is a powerful data analysis and transformation tool within Microsoft Excel, allowing enterprise companies to easily connect, combine, and refine data from multiple sources. With its intuitive user interface and robust features, Excel Power Query streamlines the process of data extraction, transformation, and visualization, enabling businesses to make data-driven decisions more efficiently and effectively.

Connecting Acoustic (ex. Silverpop) to Excel Power Query

There are several ways to connect Acoustic (ex. Silverpop) to Excel Power Query:

  • Using Acoustic's built-in export features, you can export data from Acoustic (ex. Silverpop) in CSV or Excel format, and then import the data into Excel Power Query.
  • Utilizing third-party connectors, such as the Excel Power Query data connector, to establish a direct connection between Acoustic (ex. Silverpop) and Excel Power Query.
  • Developing custom code to extract data from Acoustic (ex. Silverpop)'s API and load it into Excel Power Query.
  • Considering an advanced marketing analytics platform like Improvado, which covers a complete data pipeline from data extraction and transformation to data visualization. Improvado simplifies and automates the process of connecting Acoustic (ex. Silverpop) to Excel Power Query, providing a more efficient and reliable solution than other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Acoustic (ex. Silverpop) to Excel Power Query with Improvado

Improvado is the optimal solution for connecting Acoustic (ex. Silverpop) to Excel Power Query, offering several key advantages over alternative methods:

  • Effortless integration: Improvado provides a seamless connection between Acoustic (ex. Silverpop) and Excel Power Query, eliminating the need for manual data exports or complex coding.
  • Scalability: Improvado is built to handle large volumes of data, ensuring consistent performance even as your enterprise grows.
  • Customization: With Improvado, you can tailor your metrics and dimensions to meet your specific business requirements, creating a more meaningful and actionable analysis.
  • Centralization: Improvado enables you to consolidate all your marketing and sales data in one central location for easy access and analysis.
  • Exceptional support: Improvado's dedicated customer success team is always available to assist you with any questions or issues that arise during the integration process.

Summary of connection Acoustic (ex. Silverpop) to Excel Power Query

In summary, connecting Acoustic (ex. Silverpop) and Excel Power Query can significantly improve your data analysis and visualization capabilities, helping you make smarter, data-driven decisions. By choosing Improvado as your integration platform, you can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado's centralization of marketing and sales data simplifies and streamlines the entire data analysis process. To learn more about how Improvado can help you connect Acoustic (ex. Silverpop) to Excel Power Query, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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