Connect Viant Data — Omnichannel Ad Intelligence
Connect Viant DSP and let AI agents query programmatic campaign data, audience targeting metrics, and connected TV analytics alongside 1,000+ ad platforms.
Key Takeaways Connect Viant DSP to your data warehouse
Improvado integrates with Viant's API to extract comprehensive programmatic advertising data including campaign performance, audience targeting metrics, and inventory analytics. Our platform automatically pulls impression delivery, click-through rates, viewability scores, and conversion tracking data on a daily schedule. Authentication is managed through Viant's secure API access system. Data includes detailed breakdowns by geography, device, creative, and audience segments.
Unified programmatic data analysis
Improvado's Marketing Common Data Model standardizes Viant data alongside other DSPs like Google DV360, Amazon DSP, and The Trade Desk for cross-platform comparison. Campaign metrics are normalized using consistent field names and measurement standards. Audience segments and targeting parameters are mapped uniformly across all programmatic platforms. Build comprehensive media mix analysis that includes Viant performance alongside search, social, and other advertising channels.
Data objects and fields Improvado extracts from Viant
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks video_completions reach frequency status |
| Line Item | bid_amount impressions spend viewable_impressions CPM pacing_status |
| Creative | format impressions clicks video_completion_rate spend viewability_rate |
| Audience | household_reach impressions spend CPM conversions |
From connection to autonomous action in three steps
Connect
Connect your Viant DSP account through OAuth authentication. The agent accesses campaign data, audience segments, and bidding controls across display, video, CTV, and native inventory.
Ask
Ask questions like 'Which audience segments have the lowest CPM for video inventory?' or 'Show me completion rates by device type for my CTV campaigns.'
Act
The agent adjusts campaign budgets, pauses underperforming line items, updates frequency caps, shifts spend between inventory types, and modifies audience targeting based on viewability and completion thresholds.
What teams ask their AI agent about Viant
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Viant DSP performance with Google DV360 and Amazon DSP in unified dashboards
Your AI agent analyzes Viant data and delivers actionable insights — automatically, in seconds.
Analyze programmatic audience performance across Viant and other DSP platforms
Your AI agent analyzes Viant data and delivers actionable insights — automatically, in seconds.
Track connected TV and display campaign ROI from Viant alongside other video channels
Your AI agent analyzes Viant data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Viant — it optimizes connected TV and display ROI
Read
The agent reads campaign spend, impressions, viewability rates, completion rates, CPM, frequency data, audience segment performance, inventory type breakdowns, device distribution, and geo-level metrics from your Viant DSP account.
Write
The agent modifies campaign budgets, pauses or activates line items, adjusts bid strategies, updates frequency caps, reallocates spend between inventory sources, and refines audience targeting parameters within your DSP campaigns.
Monitor
The agent monitors viewability thresholds, completion rate drops, CPM spikes, frequency cap breaches, budget pacing issues, and audience segment performance shifts, triggering alerts or automatic optimizations when campaigns deviate from targets.
AI agents query impression delivery, click-through rates, viewability scores, audience performance, and connected TV metrics from Viant DSP. They can compare programmatic efficiency across Viant, Google DV360, and Amazon DSP, identify top-performing CTV audiences, and calculate omnichannel ROI. Agents answer questions like "How does Viant's CTV completion rate and CPM compare to YouTube and Roku, and which delivers better conversions for our audience?"
| Campaign | Viewability | Change |
|---|---|---|
| Premium Video - Q1 | 78.2% | +12.4% |
| Connected TV - Sports | 71.8% | +8.1% |
| Mobile Display - Retarget | 64.3% | +3.2% |
| Desktop Video - Awareness | 59.7% | -2.8% |
| Native - Prospecting | 52.1% | -5.6% |
Send Viant data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Viant as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Viant DSP data can Improvado extract?
Does this include Viant's connected TV data?
How current is the data from Viant?
Can I get household-level data from Viant?
How does Viant data compare to other DSPs?
What level of granularity is available?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Viant today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.