Import The Trade Desk data to your visualization tool without developers
Get programmatic advertising data from The Trade Desk including impressions, conversions, and audience performance. Unify your DSP metrics with other marketing data for complete cross-channel attribution and optimization.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to The Trade Desk
What's our ROAS across campaigns this month and which ad groups are underperforming?
Across 23 active campaigns, your blended ROAS is 3.8x on $47,320 spend. However, 4 ad groups are below 2.0x ROAS with combined spend of $8,940 — dragging down overall performance by roughly 0.6x.
Pause those 4 ad groups and reallocate their budget to the top 3 performers
Done. Paused 4 underperforming ad groups and increased daily budgets for Retargeting - High Intent, Prospecting - Lookalike, and Branded Search by $298/day each. Changes live in The Trade Desk now.
Trusted by data-driven teams
1,000+
Integrations
200+
The Trade Desk Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from The Trade Desk
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the The Trade Desk API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor The Trade Desk through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Full Trade Desk Programmatic Data
Improvado pulls comprehensive metrics from The Trade Desk including ad group performance, conversion rates, CPM, CPC, audience segment data, and creative analytics. We capture impression delivery, viewability metrics, frequency data, and cross-device attribution across all your programmatic campaigns and partners.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate your The Trade Desk account through Improvado's secure OAuth flow. Your campaigns, ad groups, creatives, and conversion data are automatically normalized alongside 1000+ marketing and sales sources in one unified schema.
2
Ask
Ask questions in plain English about campaign performance, ROAS, impression delivery, click-through rates, conversion attribution, frequency caps, bid strategies, or spend pacing. The agent surfaces exactly what you need from The Trade Desk instantly.
3
Act
The agent pauses underperforming campaigns, adjusts ad group bids, updates audience targeting, modifies budget allocations, and changes flight dates directly in The Trade Desk. Every write operation is logged with full audit trails for compliance and governance.
AI Agent Access
Your agent doesn't just read The Trade Desk — it acts on it
Read
Pull campaign performance metrics including spend, impressions, clicks, CTR, conversions, ROAS, frequency, viewability, video completion rates, and attribution data. Access ad group breakdowns, creative performance, audience insights, and supply path optimization metrics from The Trade Desk.
Write
Pause or activate campaigns and ad groups, update daily and lifetime budgets, adjust bid amounts and strategies, modify frequency caps, change flight schedules, and update targeting parameters. All changes sync instantly to The Trade Desk with full version control.
Monitor
Set alerts for ROAS drops below thresholds, spend pacing anomalies, conversion rate declines, frequency cap breaches, budget depletion warnings, and CTR underperformance. The agent monitors The Trade Desk continuously and notifies you when intervention is needed.
Query, write, and monitor The Trade Desk through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · The Trade Desk
You
Show top 5 ad groups by conversion rate with spend over $2k last 7 days
A
Top Converting Ad Groups
| Ad Group | Conversions | CVR |
|---|---|---|
| Retargeting - Cart Abandoners | 187 | 4.2% |
| Prospecting - Finance Segment | 143 | 3.7% |
| Lookalike - Top 1% Purchasers | 129 | 3.4% |
| Display - Homepage Visitors 30d | 98 | 2.9% |
| Video - Product Demo Viewers | 84 | 2.6% |
5 ad groups · 660 conversions · avg 3.9% CVR
You
Increase bids by 20% for ad groups with CVR above 4% and decrease by 15% for those below 3%
A
Bid adjustments queued
Increasing bids for 2 ad groups · decreasing 3 ad groups
Destinations
Send The Trade Desk data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with The Trade Desk as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your The Trade Desk today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.