Import The Trade Desk data to your visualization tool without developers
Get programmatic advertising data from The Trade Desk including impressions, conversions, and audience performance. Unify your DSP metrics with other marketing data for complete cross-channel attribution and optimization.
Key Takeaways What your AI agent gets from The Trade Desk
Full Trade Desk Programmatic Data
Improvado pulls comprehensive metrics from The Trade Desk including ad group performance, conversion rates, CPM, CPC, audience segment data, and creative analytics. We capture impression delivery, viewability metrics, frequency data, and cross-device attribution across all your programmatic campaigns and partners.
From connection to autonomous action in three steps
Connect
Authenticate your The Trade Desk account through Improvado's secure OAuth flow. Your campaigns, ad groups, creatives, and conversion data are automatically normalized alongside 1000+ marketing and sales sources in one unified schema.
Ask
Ask questions in plain English about campaign performance, ROAS, impression delivery, click-through rates, conversion attribution, frequency caps, bid strategies, or spend pacing. The agent surfaces exactly what you need from The Trade Desk instantly.
Act
The agent pauses underperforming campaigns, adjusts ad group bids, updates audience targeting, modifies budget allocations, and changes flight dates directly in The Trade Desk. Every write operation is logged with full audit trails for compliance and governance.
Your agent doesn't just read The Trade Desk — it acts on it
Read
Pull campaign performance metrics including spend, impressions, clicks, CTR, conversions, ROAS, frequency, viewability, video completion rates, and attribution data. Access ad group breakdowns, creative performance, audience insights, and supply path optimization metrics from The Trade Desk.
Write
Pause or activate campaigns and ad groups, update daily and lifetime budgets, adjust bid amounts and strategies, modify frequency caps, change flight schedules, and update targeting parameters. All changes sync instantly to The Trade Desk with full version control.
Monitor
Set alerts for ROAS drops below thresholds, spend pacing anomalies, conversion rate declines, frequency cap breaches, budget depletion warnings, and CTR underperformance. The agent monitors The Trade Desk continuously and notifies you when intervention is needed.
Query, write, and monitor The Trade Desk through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Ad Group | Conversions | CVR |
|---|---|---|
| Retargeting - Cart Abandoners | 187 | 4.2% |
| Prospecting - Finance Segment | 143 | 3.7% |
| Lookalike - Top 1% Purchasers | 129 | 3.4% |
| Display - Homepage Visitors 30d | 98 | 2.9% |
| Video - Product Demo Viewers | 84 | 2.6% |
Send The Trade Desk data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with The Trade Desk as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your The Trade Desk today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.