Import theTradeDesk data to your visualization tool without developers

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI
Provided API

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, mobile, and video advertising campaigns.

Available Dimensions

Campaign
Campaign
Metrics
  • Campaign
  • Impressions Bid On
  • Impressions Won
  • Clicks
  • CTR
  • Advertiser Cost
  • Video Completions
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • CPA Post-click
  • CPA Post-impression
  • Video Creative Views
  • Video Starts
  • Video Completions
  • Video Completion Rate
  • CPC
Adgroup Performance Report
Adgroup Performance Report
Metrics
  • Ad Group ID
  • Ad Server Creative Placement ID
  • Advertiser ID
  • Campaign ID
  • Creative ID
  • Creative
  • Partner ID
  • Ad Format
  • Ad Group Base Bid CPM (Adv Currency)
  • Ad Group Budget (Adv Currency)
  • Ad Group Daily Cap (Adv Currency)
  • Ad Group Daily Cap In Impressions
  • Ad Group Daily Target In Impressions
  • Ad Group Daily Target (Adv Currency)
  • Ad Group Budget In Impressions
  • Ad Group
  • Ad Server Name
  • Advertiser
  • Campaign
  • Deal ID

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Getting started is easy. Be up and running in minutes

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Your marketing data, simplified🤘
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Resources