Improvado

About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

About Tune

Mobile performance analytics.

Automates deeplinked push notifications and in-app messaging to custom user segments based around in-app behavior, demographics, and location
Has proprietary real-time bidding algorithm, so you don’t overpay for ad Tracks mobile ad spend and campaign performance for thousands of ad and tech partners using one SDK and provides fraud analysis and alerts, enabling the elimination of spammers or placement.
Analyzes app store performance by tracking keyword rankings, automating new suggestions and A/B testing app store product copy
Allows for Supports drag-and-drop dashboard, so marketers can create data visualizations and view more than 100 attribution analytics reports and high data portability.