Connect Google Ecommerce to Sisense to Make Data-Driven Decisions

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What is Google Ecommerce?

Google Ecommerce is a powerful analytics tool designed for large enterprises to measure and optimize their online sales performance. By tracking customer behavior, transaction data, and product performance, it helps companies make data-driven decisions to improve their online store's conversion rates, average order value, and overall revenue. Google Ecommerce provides a robust platform for tracking sales, monitoring customer behavior, and analyzing product performance, making it an essential tool for enterprise businesses.

What is Sisense?

Sisense is a leading business intelligence (BI) and data visualization platform that simplifies complex data for enterprise companies. With its innovative In-Chip™ technology, Sisense enables businesses to process large volumes of data at lightning-fast speeds, empowering marketers and data analysts to create interactive, customizable dashboards and reports. Sisense is designed for scalability and flexibility, making it an ideal choice for large enterprises seeking to transform raw data into actionable insights that drive decision-making and growth.

Connecting Google Ecommerce to Sisense

Connecting Google Ecommerce to Sisense involves several steps:

  • First, create a Google Ecommerce account and set up tracking for your online store.
  • Next, gather the necessary API credentials, such as your Google Ecommerce tracking ID, to enable data extraction from your Google Ecommerce account.
  • Then, configure a data connector in Sisense to import data from Google Ecommerce. This includes specifying the data source, selecting the desired metrics and dimensions, and setting up data refresh schedules.
  • Once the data connector is configured, import data from Google Ecommerce to Sisense by running an initial data sync. This process may take some time, depending on the volume of data being imported.
  • Finally, create custom dashboards, reports, and visualizations in Sisense to analyze and explore your Google Ecommerce data.
  • Alternatively, consider using a more streamlined solution, like Improvado, to connect Google Ecommerce to Sisense with ease and efficiency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ecommerce to Sisense with Improvado

Improvado is the best solution for connecting Google Ecommerce to Sisense, offering a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado's data connector for Sisense Google Ecommerce, you can easily extract and load data from your Google Ecommerce account directly into Sisense, without the need for complex API configurations or manual data manipulation. Improvado also provides a comprehensive data dictionary of available report types, metrics, and dimensions, ensuring that you have access to the most relevant and accurate data for your business needs. As a result, Improvado simplifies the process of connecting Google Ecommerce to Sisense, saving you time and effort while enabling you to focus on data analysis and decision-making.

Summary of connection Google Ecommerce to Sisense

In summary, connecting Google Ecommerce to Sisense is made easy with Improvado. By leveraging the power of Improvado's data connector for Sisense Google Ecommerce, you can enjoy a seamless, scalable, and customizable solution for integrating your marketing and sales data. With Improvado, you can process large volumes of data, centralize marketing and sales data, and benefit from high-quality customer support. If you're ready to explore the benefits of connecting Google Ecommerce and Sisense with Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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