Connect Adobe Marketing Cloud to GoodData Without SQL

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing solution for enterprise companies that provides a suite of integrated tools for managing, measuring, and optimizing marketing efforts. It offers features such as audience segmentation, personalization, and analytics to help businesses create more effective marketing strategies and improve customer engagement. By utilizing Adobe Marketing Cloud, large enterprises can achieve better campaign performance, higher return on investment, and deeper insights into customer behavior and preferences.

What is GoodData?

GoodData is a powerful business intelligence and analytics platform that enables enterprises to make data-driven decisions. It offers robust data visualization capabilities, cutting-edge machine learning algorithms, and customizable dashboards to help companies uncover insights and drive growth. With GoodData, large enterprises can efficiently analyze large volumes of data, identify trends and patterns, and make better business decisions. The platform's scalability, flexibility, and ease of use make it an ideal choice for companies looking to turn their data into actionable insights.

Connecting Adobe Marketing Cloud to GoodData

There are several ways to connect Adobe Marketing Cloud to GoodData:

  • Manual data export and import: Export data from Adobe Marketing Cloud in CSV or Excel format and then import it into GoodData for analysis and visualization.
  • API integration: Develop custom scripts and use APIs to pull data from Adobe Marketing Cloud and push it into GoodData.
  • Data connector tools: Use third-party data connector tools to automate the process of extracting and loading data from Adobe Marketing Cloud to GoodData.
  • Improvado: Streamline the data connection process with Improvado, an advanced marketing analytics platform that simplifies data extraction and load from Adobe Marketing Cloud to GoodData, saving time and reducing errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Adobe Marketing Cloud to GoodData with Improvado

Improvado is the best solution for connecting Adobe Marketing Cloud to GoodData because it offers a complete data pipeline that covers data extraction, transformation, and normalization, as well as data visualization. With Improvado, you can easily access a wide range of metrics and dimensions from Adobe Marketing Cloud, eliminating the need for manual data manipulation and custom script development. The platform's scalability and customization capabilities allow it to handle large volumes of data, ensuring that your marketing and sales data is always up to date and accurate. Additionally, Improvado offers high-quality customer support to help you get the most out of your data connection and visualization efforts.

Summary of connection Adobe Marketing Cloud to GoodData

In summary, connecting Adobe Marketing Cloud and GoodData through Improvado is an efficient and effective way to centralize marketing and sales data, allowing for better decision-making and improved business performance. With Improvado, enterprises can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you unlock the full potential of your Adobe Marketing Cloud and GoodData integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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