Connect Roku (ex. DataXu) to Sisense for Real-Time Data Flow

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What is Roku (ex. DataXu)?

Roku, formerly known as DataXu, is a leading platform for programmatic marketing, helping large enterprises optimize their advertising efforts across various channels. By utilizing advanced algorithms and machine learning, Roku enables companies to make data-driven decisions, tailor their marketing strategies, and ultimately, maximize their ROI. By leveraging Roku's robust capabilities, enterprises benefit from increased efficiency, better targeting, and improved performance of their marketing campaigns.

What is Sisense?

Sisense is an end-to-end business intelligence (BI) and data analytics platform that empowers enterprise companies to easily visualize, analyze, and make data-driven decisions. With its powerful data visualization tools, intuitive dashboard builder, and advanced analytics capabilities, Sisense enables users to quickly gain insights from complex data sets, ultimately driving better business outcomes. Companies benefit from Sisense's ease of use, scalability, and ability to integrate with numerous data sources, making it a go-to solution for organizations looking to harness the power of their data.

Connecting Roku (ex. DataXu) to Sisense

Connecting Roku to Sisense can be achieved through several methods:

  • Using the Sisense Web Application's native connectors: Sisense may offer built-in connectors for Roku, allowing users to quickly integrate their marketing data into the platform.
  • Custom API integration: Users can develop their own integration using Roku's API to pull data into Sisense, although this may require significant technical knowledge and resources.
  • Third-party connectors: Several third-party services offer pre-built connectors for Roku and Sisense, streamlining the integration process.
  • ETL tools: Users can utilize Extract, Transform, and Load (ETL) tools to extract data from Roku, transform it into a format compatible with Sisense, and load it into the platform for analysis.
  • Improvado: As an all-in-one marketing analytics platform, Improvado simplifies the process of connecting Roku to Sisense, offering a seamless and efficient solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Roku (ex. DataXu) to Sisense with Improvado

Improvado stands out as the best option for connecting Roku to Sisense due to its ability to provide a complete data pipeline from extraction to visualization. With Improvado, users can easily extract a wide range of metrics and dimensions from Roku, as well as transform and normalize the data before loading it into Sisense. This ensures that the data is consistent and ready for analysis, saving users valuable time and resources. Moreover, Improvado is built to handle large volumes of data and centralize marketing and sales data from various sources, making it ideal for large enterprises.

In addition to its technical capabilities, Improvado offers a high level of customization, enabling users to tailor the platform to their specific needs. This flexibility, combined with Improvado's scalability, ensures that the solution can grow with a company as its data and analytical requirements evolve. Furthermore, Improvado is renowned for its exceptional customer support, ensuring users have the guidance and assistance they need throughout the integration process and beyond.

Summary of connection Roku (ex. DataXu) to Sisense

In summary, connecting Roku to Sisense can be achieved through various methods, but Improvado stands out as the best solution. By offering a complete data pipeline from extraction to visualization, Improvado simplifies the process, saves time and resources, and ensures consistent, ready-to-analyze data. Its scalability, customization, high-quality customer support, and ability to process large volumes of data make it the perfect solution for large enterprises looking to harness the power of their marketing data. To explore the benefits of Improvado for your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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