Connect Rakuten Advertising to Excel Power Query with Zero API Maintenance

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What is Rakuten Advertising?

Rakuten Advertising is a leading global advertising platform that helps large enterprises drive performance and reach their marketing goals. By offering a suite of advanced marketing tools, Rakuten Advertising enables businesses to effectively manage and optimize their campaigns, targeting the right audience and maximizing ROI. With its extensive network of partners and powerful data-driven technology, Rakuten Advertising provides companies with access to a vast ecosystem of potential customers to grow their brand and increase sales.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel that allows enterprise companies to easily connect, access, and manipulate data from various sources. With its user-friendly interface, Excel Power Query enables users to quickly and efficiently clean, reshape, and combine data, creating customized reports and dashboards. By leveraging Excel Power Query, businesses can gain valuable insights, streamline their decision-making process, and drive better results from their data.

Connecting Rakuten Advertising to Excel Power Query

There are several ways to connect Rakuten Advertising to Excel Power Query:

  • Manually export Rakuten Advertising data as a CSV file and then import it into Excel Power Query.
  • Use a third-party data connector for Excel Power Query Rakuten Advertising to automate the data extraction and import process.
  • Create a custom API connection between Rakuten Advertising and Excel Power Query to fetch data directly from the source.
  • Utilize an advanced marketing analytics platform like Improvado to streamline the entire process, from data extraction to visualization, ensuring a more efficient and seamless integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Rakuten Advertising to Excel Power Query with Improvado

Improvado stands out as the best solution for connecting Rakuten Advertising to Excel Power Query. It offers a complete data pipeline, covering data extraction, transformation, normalization, and visualization. This eliminates the need for manual data handling or the use of multiple third-party tools.

With Improvado, you can easily customize the metrics and dimensions that are automatically extracted from Rakuten Advertising. This ensures you get the most relevant data for your specific business needs. Additionally, Improvado can process large volumes of data with ease, enabling you to analyze and visualize your marketing performance without any limitations.

Another advantage of using Improvado to connect Rakuten Advertising to Excel Power Query is its ability to centralize marketing and sales data. By consolidating data from multiple sources, businesses can gain a comprehensive view of their performance and make data-driven decisions more efficiently.

Summary of connection Rakuten Advertising to Excel Power Query

In summary, connecting Rakuten Advertising and Excel Power Query enables businesses to efficiently analyze their marketing performance and make informed decisions. Improvado offers a seamless solution for this integration, providing numerous benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, companies can gain a comprehensive view of their performance and make data-driven decisions more efficiently. To learn more about Improvado and how it can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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