Connect Microsoft Ads (ex. Bing Ads) to Google Sheets to Streamline Marketing Analytics

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is a powerful advertising platform that helps large enterprises drive customer engagement and increase brand visibility. By allowing marketers to create highly targeted, data-driven campaigns, Microsoft Ads (ex. Bing Ads) helps businesses reach a diverse audience and achieve their marketing goals. With features like automated bidding, ad scheduling, and location targeting, companies can optimize their ad spend and deliver personalized ads to the right users at the right time.

What is Google Sheets?

Google Sheets is a versatile, cloud-based spreadsheet application that enables large enterprises to collaborate on data analysis, reporting, and project management. With its real-time collaboration features, Google Sheets allows teams to work together seamlessly, making it easier to share insights and make data-driven decisions. Its compatibility with various data sources and integration with other Google Workspace apps make Google Sheets a powerful tool for organizing, analyzing, and visualizing data across the organization.

Connecting Microsoft Ads (ex. Bing Ads) to Google Sheets

Connecting Microsoft Ads (ex. Bing Ads) to Google Sheets can be accomplished in several ways:

  • Exporting data from Microsoft Ads manually in CSV format and then importing it to Google Sheets. This method is time-consuming and not suitable for large volumes of data.
  • Using Google Sheets' native Microsoft Ads (ex. Bing Ads) connector, which allows you to import data directly from your Microsoft Ads account. This method requires some setup and maintenance, as you need to manage the authentication process and data refresh schedules.
  • Utilizing third-party tools that can automate the data extraction and import process, saving time and reducing manual effort. Some of these tools also offer advanced data transformation and normalization features to help you prepare the data for analysis.
  • Choosing Improvado as your data connector for Google Sheets, which simplifies the entire process and provides a seamless, automated way to extract and load data from Microsoft Ads (ex. Bing Ads) to Google Sheets. This method offers the most efficient and scalable solution for managing large volumes of data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Microsoft Ads (ex. Bing Ads) to Google Sheets with Improvado

Improvado is the best solution to connect Microsoft Ads (ex. Bing Ads) to Google Sheets for several reasons:

  • Improvado simplifies the data extraction process, providing one-click access to all the relevant metrics and dimensions from your Microsoft Ads account.
  • It offers advanced data transformation and normalization features, ensuring that your data is ready for analysis and visualization in Google Sheets.
  • With Improvado, you can easily scale and customize your data pipeline to accommodate the unique needs of your organization, regardless of its size or complexity.
  • Improvado's high-quality customer support ensures that you receive prompt assistance and guidance throughout the integration process.
  • The platform is capable of handling large volumes of data, making it suitable for large enterprises with extensive marketing and sales data.

Summary of connection Microsoft Ads (ex. Bing Ads) to Google Sheets

In summary, connecting Microsoft Ads (ex. Bing Ads) and Google Sheets is an essential step for large enterprises looking to streamline their marketing data analysis and reporting. By using Improvado as your data connector, you can benefit from its scalability, customization, high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data management. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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