Connect LiveIntent to Excel Power Query with Zero API Maintenance

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What is LiveIntent?

LiveIntent is a powerful marketing platform that enables enterprise companies to target, engage, and convert their audiences using real-time, personalized email marketing campaigns. With its robust capabilities, such as audience segmentation, programmatic advertising, and performance insights, LiveIntent helps large organizations achieve better engagement and conversion rates, driving revenue growth and enhancing brand loyalty.

What is Excel Power Query?

Excel Power Query is a versatile data analysis and visualization tool that simplifies the process of connecting, combining, and refining data from various sources. It allows enterprise companies to create interactive reports, conduct in-depth analysis, and make data-driven decisions. By leveraging Excel Power Query's advanced features, organizations can streamline their data management processes and gain valuable insights to drive business growth.

Connecting LiveIntent to Excel Power Query

Connecting LiveIntent to Excel Power Query can be accomplished through several methods:

  • Create a custom API integration to fetch and import data from the LiveIntent platform directly into Excel Power Query. This method may require technical expertise and could be time-consuming.
  • Use a third-party connector tool to bridge the gap between LiveIntent and Excel Power Query. However, this may involve additional costs and may not support all required metrics and dimensions.
  • Export data from LiveIntent as a CSV or Excel file, then import the data into Excel Power Query. This manual process may be cumbersome and prone to errors, especially when dealing with large volumes of data.
  • Utilize Improvado, a powerful data connector for Excel Power Query LiveIntent, which automates the entire process of extracting, transforming, and loading data, ensuring seamless integration and accurate data visualization. Learn more about Improvado's data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting LiveIntent to Excel Power Query with Improvado

Improvado stands out as the best solution to connect LiveIntent to Excel Power Query due to its numerous advantages:

  • Scalability: Improvado's platform can handle large volumes of data, making it ideal for enterprise organizations.
  • Customization: The platform allows users to customize data transformation and normalization processes according to their specific needs.
  • Comprehensive metrics and dimensions: Improvado automatically extracts a wide range of metrics and dimensions from LiveIntent, ensuring a complete data analysis. Discover all the metrics and dimensions available.
  • Centralization: Improvado enables users to centralize their marketing and sales data, simplifying the data management process.
  • High-quality customer support: The Improvado team offers top-notch support to assist users with any questions or issues they may face during the integration process.

Summary of connection LiveIntent to Excel Power Query

In summary, connecting LiveIntent and Excel Power Query can be a complex process, but using Improvado's advanced marketing analytics platform simplifies the entire data pipeline. From data extraction and transformation to data visualization, Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the best choice for enterprise companies looking to centralize their marketing and sales data. Book a call with an expert today to learn more about how Improvado can optimize your data integration and visualization processes.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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