How to Connect Google Trends to Looker Studio

Transform Google Trends data into Looker Studio intelligence

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What is Google Trends?

Google Trends is a powerful tool that provides insights into search trends and user behavior across the globe. By analyzing search data, it helps businesses understand consumer preferences, monitor industry trends, and discover potential growth opportunities. Large enterprises benefit from using Google Trends by gaining valuable insights into market trends, improving their marketing strategies, and making data-driven decisions.

What is Looker Studio?

Looker Data Studio is a modern, user-friendly business intelligence (BI) and data visualization platform. It enables enterprises to explore, analyze, and visualize data from various sources, providing valuable insights that drive business growth. Looker Data Studio helps large organizations make data-driven decisions, streamline their operations, and enhance collaboration between teams.

How to connect Google Trends to Looker Studio?

Integrating Google Trends with Looker Studio enhances your data management by automating workflows and removing the need for manual intervention. Follow these steps for a seamless connection:

  • Establish API credentials and grant necessary access rights
  • Define data mapping parameters and transformation logic
  • Implement automated scheduling for data updates
  • Track data accuracy and system performance indicators
  • Develop tailored dashboards and analytical reports

This connection facilitates real-time data analysis, minimizes manual tasks, and delivers consolidated insights across your tools.

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How does Improvado connect Google Trends to Looker Studio?

Improvado streamlines the process of linking Google Trends with Looker Studio through an intuitive, code-free platform that abstracts away underlying technical intricacies. Key features include:

  • Ready-made integrations featuring automated schema alignment
  • Continuous, live data updates and system health checks
  • Embedded data cleansing and validation workflows
  • Robust, enterprise-level security controls and regulatory adherence
  • Round-the-clock operational support and upkeep

Bypassing the necessity for bespoke coding, our solution cuts deployment time from several weeks to just a few days while guaranteeing a consistent, trustworthy data pipeline.

What are the benefits of connecting Google Trends and Looker Studio?

Integrating Google Trends data within Looker Studio delivers significant enhancements in both outcomes and workflows. Key advantages include:

  • Accelerated insights delivery—achieving results up to five times quicker through consolidated data sources
  • A 90% decrease in the time required for data cleansing and preparation
  • Boosted analytical efficiency by two to threefold
  • A 75% decline in manual reporting efforts
  • Fivefold improvement in speed to actionable intelligence by leveraging combined datasets

Businesses experience measurable value typically within two to three months, driven by a substantial 75% reduction in manual tasks and a fivefold acceleration in attribution analyses.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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Google Trends

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