Connect Google Ecommerce to Looker for Unbiased Marketing Insights

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What is Google Ecommerce?

Google Ecommerce is a powerful tool that enables enterprise companies to track and analyze their online sales performance. By leveraging Google Ecommerce, businesses can gain insights into customer behavior, sales trends, and conversion rates, helping them make informed decisions to optimize their marketing strategies and increase revenue.

What is Looker?

Looker is a modern data platform designed to help enterprise companies make data-driven decisions. By providing a centralized location for accessing, analyzing, and visualizing data, Looker helps businesses uncover actionable insights and make better informed decisions. With Looker's powerful features, organizations can create custom dashboards, reports, and visualizations, enabling them to explore their data and share insights across the company.

Connecting Google Ecommerce to Looker

Connecting Google Ecommerce to Looker can be done in several ways:

  • Using Looker's native data connector for Google Ecommerce, which enables a seamless integration between the two platforms.
  • Developing a custom integration using APIs, which allows for more flexibility and customization but may require additional development resources.
  • Utilizing a third-party data connector for Looker, such as an ETL tool, which can extract, transform, and load data from Google Ecommerce to Looker.
  • Exporting data from Google Ecommerce in a compatible format, such as CSV or JSON, and then importing it into Looker for analysis.
  • Employing a powerful platform like Improvado to handle the entire data pipeline, from extraction to visualization, in a more efficient and scalable manner compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Ecommerce to Looker with Improvado

Improvado is the best solution for connecting Google Ecommerce to Looker due to its comprehensive data management capabilities. With Improvado, you can automate data extraction and transformation, ensuring that your data is always up-to-date and ready for analysis. Additionally, Improvado's rich set of metrics and dimensions allows you to dive deep into your Google Ecommerce data and uncover valuable insights.

Furthermore, Improvado's platform is highly customizable, enabling businesses to tailor their data pipeline to their unique needs. The platform is capable of handling large volumes of data and centralizing marketing and sales data from multiple sources, making it a perfect fit for enterprise companies looking to optimize their marketing strategies.

Summary of connection Google Ecommerce to Looker

In summary, connecting Google Ecommerce and Looker is a powerful way to analyze and visualize your online sales data. By using Improvado, businesses can streamline the data integration process, benefit from scalable and customizable solutions, and access high-quality customer support. Moreover, Improvado's ability to process large volumes of data and centralize marketing and sales data makes it the go-to choice for enterprise companies looking to optimize their online sales performance. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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