Updated on
May 20, 2026
Spotify is a digital music service that gives you access to millions of songs.
Follow our setup guide to connect Spotify Ads to Improvado.
Step 1. Click the Make a new Connection on the Connections page.
Categories on the Data sources page group all available platforms. Use a search to find the required one.
Step 2. Click on the Spotify Ads tile.

Step 3. Choose an authorization option. Improvado supports two ways to connect Spotify Ads — pick the one that fits your situation.
{%docs-accordion title="OAuth (Improvado-managed app)"%}
Use this if you don't need to manage your own Spotify Developer app. Improvado handles everything; you just click Authorize.
Step 3.1. Select OAuth in the authentication dropdown.
Step 3.2. Click Authorize.
Step 3.3. You'll be redirected to Spotify. Sign in with the Spotify account that has access to your Ad Account, and approve the connection.
{%docs-accordion-end%}
{%docs-accordion title="OAuth (Bring Your Own App)"%}
Use this when you want full control over the Spotify app, its API access, and its quota. Recommended for enterprise customers and any case where you want your Ads API approval and rate limits managed by your own team.
Step 3.1. Go to developer.spotify.com/dashboard and click Create app.
Step 3.2. Fill in the form:
https://connections.improvado.io/stat_provider_client/oauth_redirect/spotify_ads/https://connections.eu.improvado.io/stat_provider_client/oauth_redirect/spotify_ads/https://connections.us.improvado.io/stat_provider_client/oauth_redirect/spotify_ads/Step 3.3. Click Save and copy the Client ID and Client Secret from your app overview page.
Step 3.4. Open adsmanager.spotify.com/api-terms and accept the Ads API Terms with the same Client ID. It can take up to one hour for the allowlist to propagate.
Step 3.5. Back in Improvado, select OAuth (Bring Your Own App) in the authentication dropdown, paste your Client ID and Client Secret, and click Authorize.
Step 3.6. You'll be redirected to Spotify. Sign in with the Spotify account that owns the Ad Account, and approve the connection.
{%docs-accordion-end%}
Step 4. After completing the connection process, the Spotify Ads connection will appear in your Connected sources list.
Step 5. When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.

Step 6. To extract data from the connected sources, check the instructions on how to set up data extraction.
The schema information shows all report types you can use to extract data from Spotify Ads.
You can find information about the latest API changes in the official Release notes.
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.