Google Display & Video 360 - Troubleshooting

When Improvado numbers do not line up with what you see in Display & Video 360, the cause is usually a difference in what each side is reporting on rather than missing data.

The YouTube report shows fewer impressions than the DV360 UI

Improvado’s Youtube report asks DV360 for a report of type YOUTUBE, which covers YouTube & partners line items only. A report you build in the DV360 UI is a STANDARD report unless you say otherwise, and that covers every line item type. The two therefore describe different sets of line items, and the YouTube one is legitimately smaller — comparing them straight across will always show Improvado behind.

To compare like for like, keep the Line Item Type includes YouTube & partners filter on the DV360 side. Removing that filter is the usual reason a side-by-side check appears to show missing impressions.

If an advertiser is missing from the Improvado report even with both sides restricted to YouTube & partners, check whether that advertiser ran any YouTube delivery in the period at all. One that did not contributes no rows here, however active it looks elsewhere in DV360 on its other line item types.