Bing Ads - Troubleshooting

Updated on

Dec 8, 2025

While configuring your Adform connection, you may encounter several issues. Understanding these common errors can help streamline the setup process and facilitate quick resolutions.

Authorization issues

Error message:

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cannot get code for Bing. Error description=AADSTS650052

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What this means

The AADSTS650052 error confirms that the app (Microsoft Advertising API Service) didn’t get a Service Principal created during the consent attempt. Despite the “Allow user consent for apps” setting, some Microsoft apps still require admin-level consent to be properly initialized in a tenant.

Solution

To resolve Microsoft Advertising API authorization failures, please contact the Azure AD Global Administrator to ensure that access to the Bing Ads account is available.

Ask the Azure AD Global Administrator to log in and connect the Bing Ads account directly. This will grant admin consent and automatically create the required service principal.

{%docs-informer info%} If none of the provided solutions worked, feel free to raise a request via the Service Desk {%docs-informer-end%}