Improvado MCP

What is Improvado MCP

Improvado's MCP server gives your AI agent access to your entire marketing data platform — 500+ connectors, 46,000+ unified metrics, and 84 tools — through one secure connection. No engineering or platform-by-platform integration required. Ask a question in plain language and get accurate, real-time results.

MCP uses OAuth authentication with your existing Improvado credentials. No separate API keys needed.

Setup guide

Follow our setup guide to connect Improvado MCP to your AI agent. Both methods take under five minutes.

Prerequisites

Before you start, make sure you have access to your Improvado account. MCP uses OAuth — no separate API key is needed.

MCP endpoint: https://report.improvado.io/experimental/agent/api/mcp-customer/v1/invoke

{
   "improvado": {
    "type": "http",
    "url": "https://report.improvado.io/experimental/agent/api/mcp-customer/v1/invoke/"
  }
}

Who Benefits

Improvado MCP serves every role in the marketing organization through one platform.

Where MCP Fits in Improvado's Stack

Enterprise Security

Use Cases

Marketing capabilities unlocked with Improvado MCP — common use cases across enterprise brands, agencies, and data teams.

Creative Analytics

1.  Creative Image & Tag Data Direct to Data Warehouse

Top priority for enterprise teams: get raw creative image URLs, performance metrics, and AI-generated tags (archetype, tone, CTA type) from every ad platform directly into your data warehouse — no manual dashboard exports, no copy-paste between platforms.

Tools: discoveryRequestTool · createExtractTool · queryDestinationTool

2.  Cross-Channel Creative Performance in Native Format

Many enterprises prefer raw, per-platform data over forced normalization due to very different ad units across platforms. MCP delivers channel-native creative performance — your own data warehouse models handle internal mapping, preserving existing architecture.

Tools: discoveryRequestTool · discoveryListConnectorsTool · clickhouseTool

3.  Marketing Executive Dashboard with Custom Visualizations

Build interactive dashboards that combine cross-channel performance data with custom visualizations — heatmaps, funnel charts, trend analysis. CMO gets strategic KPIs, analysts get drill-down capability. One prompt, full dashboard.

Tools: clickhouseTool · visualizationTool · heatmapVisualizationTool

MCP as Agent Data Layer

4. Native MCP Endpoint for Your Internal Agents

Building multi-tenant AI agents in-house? MCP provides the marketing data retrieval endpoint those agents need — no Improvado agent required. Your agents call MCP tools through your AI gateway after a single security review.

Tools: getCurrentWorkspaceTool · switchWorkspaceTool · mcpListToolsTool

5.  Live Spend Data for Budget Management Automation

Use MCP data for budget management. Discovery API delivers today's spend vs. budget from all active channels without ETL lag — giving your internal budget agents real-time data to act on, not yesterday's batch report.

Tools: discoveryRequestTool · clickhouseTool · discoveryListConnectorsTool

6. Self-Serve Marketing Queries — No Data Engineer Bottleneck

When only a few data engineers have platform access, marketers pull data from native platform UIs. MCP exposes unified marketing data to your agent layer — enabling natural-language marketing queries without creating a ticket to the data team.

Tools: clickhouseTool · visualizationTool · findChat

Data Extraction

7.  Extract Data from 500+ Marketing Platforms

Connect to any marketing data source — ad platforms, analytics tools, CRM systems, email providers. Improvado's 500+ pre-built connectors handle authentication, pagination, rate limiting, and schema mapping automatically. One API, unified access.

Tools: discoveryListConnectorsTool · createExtractTool · createConnectionTool

Data Quality

8.  Clean Marketing Data Inputs for ML Models

Enterprises deploying ML models at scale need clean inputs. Stale or corrupted marketing channel data silently degrades recommendation quality and conversion rates. MCP's MDG layer monitors data freshness and schema integrity at the connector level before it reaches the model pipeline.

Tools: createMdgViewTool · getMdgRuleLibraryExampleTool · listAllExtractsTool

9.  Campaign Naming Governance for Data Warehouse Join Integrity

Malformed UTMs and inconsistent naming break attribution lookups when you join Improvado data with internal data warehouse tables. MDG enforces naming at ingestion — every ad campaign record reliably joinable to your conversion event data.

Tools: createMdgViewTool · getMdgRuleLibraryExampleTool · testMdgNotificationTool

10. Quality Gate for New Ad Network Onboarding

Actively adding new ad networks? Each new connector introduces schema formats that can corrupt existing attribution joins. MCP validates new source data against your taxonomy before it lands in your data warehouse.

Tools: createConnectionTool · createExtractTool · createMdgViewTool

Security & Infrastructure

11.  MCP Through Your AI Gateway — Single Security Review

Enterprise security teams require review for every new AI integration. Improvado MCP's workspace-scoped OAuth session model is designed to pass security review cleanly — no direct IAM, no credential exposure. One review unlocks all 84 tools, not one per platform.

Tools: getCurrentWorkspaceTool · getConnectionsTool · switchWorkspaceTool

12.  Native Data Warehouse Access Avoids IAM Security Reviews

Many enterprises route destinations through their data warehouse to avoid direct IAM access triggering multiple security reviews. MCP's queryDestinationTool queries your BigQuery/Snowflake natively — no direct IAM, no new credentials, no additional security review.

Tools: queryDestinationTool · getDestinationConnectionsTool · clickhouseTool

Operational Efficiency

13.  Discovery API Reduces Unnecessary Extraction Volume

Many enterprises don't use their full annual row contract. Discovery API enables real-time ad-hoc queries against live platform APIs — reducing scheduled extraction volume while providing fresher data for time-sensitive queries. Fewer rows consumed, better data quality.

Tools: discoveryRequestTool · pauseExtractTool · listAllExtractsTool

Attribution & Measurement

14.  Paid Spend → Conversion Attribution Loop

Query paid media spend (Improvado MCDM) and join with conversion events from your data warehouse in one MCP session. This is the core measurement problem every performance marketing team needs to solve — revenue traced back to campaign impression.

Tools: clickhouseTool · queryDestinationTool · visualizationTool

15. 90-Day Multi-Touch Attribution for High-Consideration Products

High-consideration purchase decisions take 30–90 days. A prospect sees an ad in January and converts in March. MCP's 90+ day MCDM history enables multi-touch attribution across the full consideration window — connecting the January impression to the March conversion.

Tools: clickhouseTool · queryDestinationTool · createRecipeTool

16. Revenue Yield Optimization by Channel & Creative

High-value conversions drive revenue. MCP enables revenue-per-impression analysis by channel, daypart, creative archetype, and audience segment — shifting optimization from click rate to conversion rate, the metric that actually drives revenue.

Tools: clickhouseTool · queryDestinationTool · visualizationTool

MCP Tool Reference — Public Endpoint

84 tools total. Every tool isaccessible via JSON-RPC 2.0 after OAuth authentication — no per-tool setuprequired. Tools are organized by functional category below.

Data Query & Visualization  (5tools)

clickhouseTool  Execute SQL against ClickHouse warehouse — customer workspacescope

queryDestinationTool  Query downstream destinations directly (BigQuery, Snowflake,Redshift)

visualizationTool  Generate charts — line, bar, area, pie, scatter, table

heatmapVisualizationTool  Create heatmaps for time-based metric analysis

sendEmailTool  Send reports and visualizations via email

Discovery API — Live Platform Access (5 tools)

discoveryListDataSourcesTool  List all data sources available in the workspace

discoveryListConnectorsTool  List connectors/integrations by data source name

discoveryListAccountsTool  List ad accounts within a specific connector

discoveryRequestTool  Execute live query against any of 500+ platforms (Google AdsGAQL, Meta, etc.)

discoveryWebSearchTool  Search documentation and support resources for a data source

Connections & Accounts  (3 tools)

getConnectionsTool  Get all connections for a datasource in current workspace

getConnectionAccountsTool  Get ad accounts associated with a specific connection

getDestinationConnectionsTool  List destination connections (where data lands)

ETL — Extract Management  (9 tools)

createExtractTool  Create a new scheduled data extraction from a source

updateExtractTool  Update extract schedule, accounts, or field selection

getExtractByIdTool  Get details of a specific extract by ID

getExtractTemplatesTool  List available extract templates

getExtractTemplateByIdTool  Get a specific extract template by ID

listAllExtractsTool  List all extracts in the workspace with status

pauseExtractTool  Pause a running extract (stops scheduled pulls)

unpauseExtractTool  Resume a paused extract

discoverFileFieldsTool  Discover available fields for a file-based data source

ETL — Load Management  (8 tools)

createLoadTool  Create a new load to push data to a destination

updateLoadTool  Update load destination or schedule settings

getLoadTool  Get details of a specific load by ID

getLoadsTool  List loads with filtering options

listLoadsTool  List all loads in the workspace

deleteLoadTool  Delete a load permanently

pauseLoadTool  Pause a running load

unpauseLoadTool  Resume a paused load

ETL — Run Management  (4 tools)

runLoadTool  Manually trigger a load run immediately

getPipelineRunsTool  Get run history for a pipeline

getPipelineRunResultTool  Get detailed results of a specific pipeline run

generateFlatDataSampleTool  Generate a data sample from a flat file source

Custom Pipelines  (6 tools)

createCustomPipelineTool  Create a custom SQL/Python transformation pipeline

updateCustomPipelineTool  Update custom pipeline logic or schedule

deleteCustomPipelineTool  Delete a custom pipeline

listCustomPipelinesTool  List all custom pipelines in workspace

executeCustomPipelineTool  Execute a custom pipeline immediately

runCustomPipelineCodeTool  Run pipeline code with custom parameters

Marketing Data Governance / MDG  (7tools)

createMdgViewTool  Create a governance rule/view (naming, budget, classification)

getMdgRuleLibraryExampleTool  Get examples from the 250+ pre-built MDG rule library

testMdgNotificationTool  Test MDG alert and notification configuration

previewEmailImportAddressTool  Preview email import address for data ingestion

uploadFlatDataFileTool  Upload CSV or Excel file for processing

uploadNewFileToExtractTool  Upload a new file version to an existing extract

createFlatDataExtractTool  Create an extract pipeline from flat file data

AI Recipes / Notebooks  (13 tools)

createRecipeTool  Create a new composable AI analysis notebook

updateRecipeTool  Update recipe settings, cells, or parameters

getRecipeTool  Retrieve a recipe by ID

getRecipeTemplatesTool  List available recipe templates (attribution, reporting, etc.)

createRecipeStepTool  Add a SQL or Python step to an existing recipe

getRecipeStepTool  Get a specific step within a recipe

listRecipesTool  List all recipes in the current workspace

activateRecipeTool  Activate and run a recipe

nameRecipeTool  Set or update the display name of a recipe

createLesIntegrationChatTool  Create a LES integration chat session for guided setup

scheduleChatTool  Schedule a recurring AI chat/analysis session

getScheduledChatTool  Get details of a scheduled chat session

deleteScheduledChatTool  Remove a scheduled chat session

Dashboards  (3 tools)

getDashboardTool  Retrieve a dashboard by ID

listDashboardsTool  List all dashboards in the workspace

getCustomDashboardsAndDecksPromptTool  Get context prompt for custom dashboards and decks

Documents  (5 tools)

createDocument  Create a new document in the workspace

editDocument  Edit content of an existing document

getDocument  Retrieve a document by ID

deleteDocument  Delete a document permanently

listDocuments  List all documents in the workspace

Chat & History  (3 tools)

findChat  Search past AI conversations by query

getChat  Get full conversation context and history by ID

getManagedConnectionCredentialsTool  Get connection credential metadata (IDs/status — never rawsecrets)

Knowledge Base & Docs  (2 tools)

documentationTool  Query Improvado product documentation

retrieveDocumentationTool  Retrieve specific documentation files by path

Data Tables  (1 tool)

listDataTablesTool  List all data tables available in current workspace

Workspace Management  (3 tools)

getCurrentWorkspaceTool  Get current workspace context — agency, workspace ID, name

switchWorkspaceTool  Switch to a different workspace within allowed agencies

getWorkspacesTool  List all workspaces available to the authenticated user

Meta / MCP Protocol  (4 tools)

mcpListToolsTool  Dynamically list all available MCP tools at runtime

mcpCallToolTool  Call any MCP tool by name (meta-wrapper for agents)

mcpListResourcesTool  List MCP resources available in current context

mcpReadResourceTool  Read a specific MCP resource by URI

Connection Setup  (2 tools)

createConnectionTool  Create a new data source connection in the workspace

customConnectorFormTool  Access custom connector configuration form