Connect Roku (ex. DataXu) to Tableau for Insightful Visualizations

Seamlessly connect marketing data across all platforms with Improvado.

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What is Roku (ex. DataXu)?

Roku (ex. DataXu) is a powerful marketing platform that helps enterprise companies effectively manage and optimize their digital advertising campaigns. By leveraging advanced analytics, machine learning, and data-driven insights, Roku (ex. DataXu) enables marketers to make informed decisions, streamline workflows, and maximize ROI. Using this platform, businesses can gain a competitive edge in the ever-evolving digital landscape.

What is Tableau?

Tableau is a leading business intelligence (BI) and data visualization tool that allows enterprise companies to explore, analyze, and share their data in a visually engaging and interactive manner. With its user-friendly interface, Tableau empowers users to transform raw data into actionable insights, enabling more informed decision-making, and ultimately driving business growth.

Connecting Roku (ex. DataXu) to Tableau

Connecting Roku (ex. DataXu) to Tableau can be done in several ways:

  • Use a data connector for Tableau Roku (ex. DataXu) that enables seamless integration between the two platforms and allows you to import data from Roku (ex. DataXu) to Tableau for visualization.
  • Export data from Roku (ex. DataXu) and then import it into Tableau using a CSV or Excel file. Note that this method may require manual data manipulation and is not ideal for large data volumes or real-time analysis.
  • Develop a custom API connection to sync Roku (ex. DataXu) with Tableau. This option requires technical expertise and can be time-consuming, but it provides more flexibility and control over your data integration.
  • Utilize a third-party data integration platform, such as Improvado, to effortlessly extract and load data from Roku (ex. DataXu) to Tableau, ensuring seamless and up-to-date data synchronization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Roku (ex. DataXu) to Tableau with Improvado

Connecting Roku (ex. DataXu) to Tableau with Improvado is the most efficient and effective solution for enterprise-level data integration. Improvado's advanced marketing analytics platform streamlines the entire data pipeline, from data extraction to transformation and normalization, and ultimately to data visualization in Tableau.

Improvado handles all the complexities of data integration, allowing users to easily access a wide range of metrics and dimensions from Roku (ex. DataXu) in Tableau, without any manual data manipulation or coding skills required. Its scalable, customizable, and user-friendly platform ensures that even large enterprises with high data volumes can manage their marketing data effectively and efficiently.

Moreover, Improvado's exceptional customer support team is always ready to assist with any challenges or questions that may arise during the data integration process, ensuring a smooth and seamless experience for users.

Summary of connection Roku (ex. DataXu) to Tableau

In summary, connecting Roku (ex. DataXu) and Tableau is made simple and efficient with Improvado's advanced marketing analytics platform. By leveraging Improvado's scalable, customizable, and user-friendly solution, enterprise companies can centralize their marketing and sales data, process large data volumes, and visualize their data in Tableau with ease. Additionally, Improvado's top-notch customer support ensures a seamless integration experience, empowering businesses to make data-driven decisions and drive growth. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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