Connect Rakuten Advertising to Power BI for Unbiased Marketing Insights

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What is Rakuten Advertising?

Rakuten Advertising is a leading digital marketing platform that provides data-driven marketing solutions for large enterprises. It helps businesses reach their target audience and maximize ROI through various marketing channels, such as affiliate marketing, display advertising, and paid search. By leveraging Rakuten Advertising, companies can access valuable insights and analytics, enabling them to make informed decisions and optimize their marketing strategies.

What is Power BI?

Power BI is a popular business intelligence and data visualization tool developed by Microsoft. It allows organizations to analyze and visualize their data through interactive, real-time dashboards and reports. Power BI is designed to help decision-makers in enterprises make better-informed decisions by providing them with actionable insights and data-driven recommendations. By connecting Power BI to various data sources, companies can streamline their reporting and analytics processes, saving time and resources.

Connecting Rakuten Advertising to Power BI

There are several ways to connect Rakuten Advertising to Power BI:

  • Use the native Power BI Rakuten Advertising connector, which is available in the Power BI marketplace. This connector enables you to import data from Rakuten Advertising to Power BI, allowing you to visualize and analyze your marketing data in real-time.
  • Export your Rakuten Advertising data as CSV or Excel files, and then import these files into Power BI. This method requires manual intervention and might not be suitable for large-scale or real-time data analysis.
  • Use a third-party data connector for Power BI, such as the Power BI data connector offered by Improvado. This solution automates the process of extracting and loading data from Rakuten Advertising to Power BI, making it more efficient and scalable. Moreover, Improvado's data connector offers more advanced customization options and support for a wide range of metrics and dimensions, ensuring that you can access all the insights you need from your Rakuten Advertising data.

Compared to other methods, using Improvado to connect Rakuten Advertising to Power BI is more efficient, customizable, and scalable, making it the ideal solution for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Rakuten Advertising to Power BI with Improvado

Improvado is the best solution to connect Rakuten Advertising to Power BI for several reasons:

  • Scalability: Improvado's platform is designed to handle large volumes of data, making it suitable for enterprise-level marketing data analysis.
  • Customization: With Improvado, you can customize your data extraction and transformation processes, ensuring that you get the exact insights you need from your Rakuten Advertising data.
  • Centralized data: Improvado allows you to centralize your marketing and sales data from various sources, making it easier to analyze and visualize your data in Power BI.
  • High-quality customer support: Improvado offers dedicated support to help you set up and maintain your Rakuten Advertising and Power BI integration, ensuring a smooth and seamless experience.
  • Metrics and dimensions: Improvado's data connector supports a wide range of metrics and dimensions that can be automatically extracted from Rakuten Advertising, making it more comprehensive than other solutions.

Summary of connection Rakuten Advertising to Power BI

In summary, connecting Rakuten Advertising and Power BI is an essential step for large enterprises looking to streamline their marketing data analysis and visualization processes. With Improvado's scalable, customizable, and high-quality solution, you can easily centralize your marketing and sales data, process large volumes of data, and access the metrics and dimensions you need to make informed decisions. To learn more about how Improvado can help you connect Rakuten Advertising to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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