Connect Microsoft Ads (ex. Bing Ads) to Metabase to Make Data-Driven Decisions

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is a powerful advertising platform that allows large enterprises to reach a wide audience and drive more targeted traffic to their websites. By leveraging this platform, companies can effectively increase brand visibility, generate quality leads, and ultimately boost their ROI. Microsoft Ads offers various targeting options, bidding strategies, and ad formats to help companies optimize their digital advertising efforts.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization platform that enables enterprises to gain valuable insights from their data. With its user-friendly interface, companies can create custom dashboards, visualize data in various chart formats, and share reports with team members. Metabase is an excellent tool for businesses looking to simplify their data analysis processes, making it easier for decision-makers to understand complex data sets and make informed decisions.

Connecting Microsoft Ads (ex. Bing Ads) to Metabase

Connecting Microsoft Ads (ex. Bing Ads) to Metabase involves several steps:

  • First, you will need to export your Microsoft Ads data. This can be done manually or through an automated process, depending on the volume of data and your specific requirements.
  • Next, you will need to prepare the data for import into Metabase. This involves cleaning, transforming, and normalizing the data to ensure it's compatible with the Metabase platform.
  • Once the data is prepped, you can import it into Metabase using the platform's built-in data import tools or by leveraging a third-party data extraction and load solution.
  • With the data successfully imported, you can begin creating custom dashboards and visualizations to analyze your Microsoft Ads performance.
  • Finally, to streamline this process and avoid manual data handling, you may opt to use Improvado instead of other methods for connecting Microsoft Ads to Metabase. Improvado simplifies data extraction, transformation, and loading, ensuring seamless integration between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Microsoft Ads (ex. Bing Ads) to Metabase with Improvado

Improvado is the best solution for connecting Microsoft Ads (ex. Bing Ads) to Metabase for several reasons:

First, Improvado automates the entire data pipeline, eliminating the need for manual data extraction and transformation. This saves time and resources while minimizing data errors.

Second, Improvado provides a comprehensive data dictionary that includes all the metrics and dimensions you need from Microsoft Ads, ensuring a complete and accurate data set for your analysis.

Third, Improvado offers a highly customizable solution, allowing you to tailor the data pipeline to your specific business requirements.

Lastly, Improvado's customer support team is dedicated to helping you successfully implement and maintain the data connection between Microsoft Ads and Metabase, providing expert guidance and assistance every step of the way.

Summary of connection Microsoft Ads (ex. Bing Ads) to Metabase

In summary, connecting Microsoft Ads (ex. Bing Ads) and Metabase is a critical step for enterprises looking to optimize their digital advertising efforts. By leveraging the Improvado solution, businesses can efficiently centralize and analyze their marketing and sales data, gaining valuable insights to drive better decision-making. The scalability, customization, high-quality customer support, and ability to process large volumes of data make Improvado the ideal solution for enterprises seeking to integrate Microsoft Ads and Metabase. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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