Connect Microsoft Ads (ex. Bing Ads) to Domo to Streamline Marketing Analytics

Streamline marketing decision-making with Improvado.

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform that helps large enterprises drive targeted traffic, boost conversions, and increase their online visibility. By leveraging Microsoft Ads, businesses can create compelling ads and reach millions of potential customers across the Microsoft Search Network, including Bing, Yahoo, and AOL. With advanced targeting options, detailed analytics, and a user-friendly interface, Microsoft Ads is an essential tool for enterprise companies looking to maximize their marketing ROI.

What is Domo?

Domo is a cloud-based business intelligence (BI) and data visualization platform that enables enterprise companies to make data-driven decisions through real-time insights. Domo simplifies data integration from multiple sources, allowing users to create custom visualizations, dashboards, and reports. With Domo, businesses can efficiently analyze and monitor key performance indicators (KPIs), uncover trends, and identify opportunities for growth. Domo's robust features and unmatched scalability make it an ideal choice for large enterprises seeking a comprehensive BI solution.

Connecting Microsoft Ads (ex. Bing Ads) to Domo

Connecting Microsoft Ads to Domo involves several steps:

  • First, create a Microsoft Ads account if you haven't already, and gather your API credentials, including your client ID, client secret, and developer token.
  • Next, log in to your Domo account and navigate to the Appstore, where you can search for the Microsoft Ads connector.
  • Once you've located the connector, click "Install" and then "Configure" to begin the setup process. You'll need to enter your API credentials, as well as select the specific metrics and dimensions you want to import into Domo.
  • After configuring the connector, you can create datasets by selecting the desired data and specifying the date range for the data you want to import.
  • With your datasets in place, you can start building custom visualizations, dashboards, and reports in Domo using your Microsoft Ads data.
  • Keep in mind that there are alternative ways to connect Microsoft Ads to Domo, such as using a third-party data connector or an ETL tool for data extraction and loading. However, using Improvado offers several advantages over these other methods, which we'll discuss in the next section.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Microsoft Ads (ex. Bing Ads) to Domo with Improvado

Improvado is the best solution for connecting Microsoft Ads to Domo for several reasons:

  • Improvado offers a seamless, no-code integration that simplifies the process of connecting Microsoft Ads to Domo, saving you time and resources.
  • With Improvado, you can automatically extract a wide range of metrics and dimensions from Microsoft Ads, ensuring you have the most comprehensive and accurate data for your analysis.
  • Improvado's data pipeline is highly customizable, enabling you to transform and normalize your Microsoft Ads data before it's imported into Domo. This means you can easily combine data from multiple marketing channels and sources, giving you a unified view of your marketing performance.
  • Improvado provides exceptional customer support, ensuring you have access to the resources and expertise you need to successfully connect Microsoft Ads to Domo.

Summary of connection Microsoft Ads (ex. Bing Ads) to Domo

In summary, connecting Microsoft Ads and Domo allows enterprise companies to streamline their marketing data analysis and make data-driven decisions. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables businesses to centralize their marketing and sales data, providing a comprehensive view of their performance. To learn more about how Improvado can help you connect Microsoft Ads to Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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