Connect Mailgun to GoodData to Streamline Marketing Analytics

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What is Mailgun?

Mailgun is a powerful email service provider designed for enterprise companies to send, receive, and analyze their email marketing campaigns. Its robust API and flexible delivery options enable businesses to manage their email marketing more effectively, ensuring higher delivery rates, improved open rates, and better customer engagement. Mailgun helps enterprises streamline their email marketing process, automate transactional emails, and maintain a consistent brand image through its powerful features and scalable infrastructure.

What is GoodData?

GoodData is a comprehensive cloud-based business intelligence (BI) and analytics platform designed specifically for large enterprises. With its powerful data visualization and reporting capabilities, GoodData enables businesses to make data-driven decisions and gain deeper insights into their operations. The platform offers a wide range of features, including customizable dashboards, advanced data analysis, and data integration capabilities, making it an ideal choice for companies looking to improve their analytical prowess and gain a competitive edge in their industry.

Connecting Mailgun to GoodData

Connecting Mailgun to GoodData involves a series of steps:

  • First, you need to export the data from Mailgun. This can be done using Mailgun's API or by exporting reports from the Mailgun dashboard.
  • Next, you'll need to transform the exported data into a format that GoodData can understand. This may involve performing data normalization, cleaning, and aggregation tasks.
  • Once the data is in the correct format, you'll need to import it into GoodData. This can be done using GoodData's data import tools, such as the GoodData Data Integration Console or GoodData API.
  • After the data has been imported into GoodData, you can begin creating visualizations and dashboards to analyze your Mailgun data.
  • When connecting Mailgun to GoodData, it's important to keep data security and compliance requirements in mind, especially if you're working with sensitive information.
  • While these steps can be done manually, using a data connector for GoodData Mailgun, like Improvado, can simplify the process and save time, ensuring a seamless data integration experience.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailgun to GoodData with Improvado

Improvado is the best solution for connecting Mailgun to GoodData due to its advanced marketing analytics platform that covers the complete data pipeline, from data extraction to transformation and visualization. With Improvado, you don't need to worry about the complex process of extracting, transforming, and loading data from Mailgun to GoodData.

By using Improvado, you can automatically extract metrics and dimensions from Mailgun, as detailed in their data dictionary, and transform the data into a format that GoodData can understand. This ensures that your data is always up-to-date and accurate, allowing you to visualize Mailgun data in GoodData with ease.

Improvado's platform is built for large enterprises and offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. It enables you to centralize your marketing and sales data, creating a single source of truth for your organization, ensuring better decision-making and data-driven insights.

Summary of connection Mailgun to GoodData

In summary, connecting Mailgun and GoodData is an essential step for enterprises looking to gain deeper insights into their email marketing campaigns and make data-driven decisions. While the process can be done manually, using Improvado streamlines the process and offers numerous benefits, such as scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data. To learn more about how Improvado can help you connect Mailgun to GoodData, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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