Connect LiveIntent to Tableau for Real-Time Data Flow

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What is LiveIntent?

LiveIntent is a powerful email advertising platform that enables enterprise companies to target and engage their audiences within email newsletters, alerts, and other marketing messages. With its real-time bidding capabilities, large-scale advertisers can benefit from increased effectiveness of their marketing efforts, improved targeting, and better engagement. By leveraging LiveIntent's rich data and insights, marketers can create and optimize highly personalized campaigns that drive results and maximize ROI.

What is Tableau?

Tableau is a leading business intelligence and data visualization tool that helps enterprise organizations transform raw data into actionable insights. With its intuitive interface and robust features, Tableau enables users to create interactive and shareable dashboards that provide a comprehensive view of their organization's performance. Tableau's powerful visual analytics capabilities make it easy for decision-makers to explore and understand complex data, identify trends and patterns, and make data-driven decisions that drive growth and success.

Connecting LiveIntent to Tableau

Connecting LiveIntent to Tableau can be achieved through several steps:

  • First, you will need to export your LiveIntent data into a compatible format, such as CSV or Excel. This may require accessing LiveIntent's reporting and analytics features to generate the desired datasets.
  • Next, you will need to import the exported LiveIntent data into Tableau. This can be done by connecting Tableau to the data source file and selecting the appropriate options for data import.
  • Once the data is imported, you can create custom calculations, measures, and dimensions in Tableau to enhance your data analysis and visualization capabilities.
  • Finally, design and customize your LiveIntent Tableau dashboard to visualize the imported data and gain valuable insights into your email marketing campaigns.
  • Alternatively, you can simplify the process of connecting LiveIntent to Tableau by using an advanced marketing analytics platform like Improvado, which automates data extraction and load and eliminates the need for manual data export and import.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveIntent to Tableau with Improvado

Improvado is the best solution to connect LiveIntent to Tableau for several reasons. First, it automates the entire data pipeline from extraction, through transformation and normalization, to visualization, saving time and effort. This means you can focus on analyzing and interpreting your data instead of spending time on manual data export and import processes. Improvado also offers a comprehensive data dictionary that lists all the available metrics and dimensions that can be automatically extracted from LiveIntent, ensuring you have access to all the relevant data for your analysis needs.

Moreover, Improvado is built for large enterprises, offering scalability, customization, and the ability to process large volumes of data. With its centralized marketing and sales data capabilities, you can easily integrate LiveIntent with other data sources and BI platforms to gain a holistic view of your organization's performance. Finally, Improvado provides high-quality customer support to help you navigate the complexities of data integration and visualization and make the most out of your LiveIntent and Tableau connection.

Summary of connection LiveIntent to Tableau

In summary, connecting LiveIntent and Tableau can provide valuable insights into your email marketing campaigns, helping you optimize your efforts and drive better results. While the process can be done manually, using Improvado simplifies and automates the data pipeline, allowing you to focus on data analysis and visualization. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data and centralize marketing and sales data, making it the best solution for connecting LiveIntent to Tableau. To learn more about how Improvado can help you connect LiveIntent and Tableau, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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