Connect LiveIntent to Qlik for Insightful Visualizations

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What is LiveIntent?

LiveIntent is a powerful marketing platform that helps enterprise companies target customers through real-time email advertising. By leveraging artificial intelligence, LiveIntent provides personalized ad experiences, increases engagement, and drives conversions. Enterprises benefit from its robust targeting capabilities, extensive email inventory, and real-time bidding options to maximize their marketing ROI.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform that enables organizations to uncover actionable insights from their data. With features like self-service analytics, advanced reporting, and interactive dashboards, Qlik empowers decision-makers in large enterprises to make data-driven decisions. Its associative analytics engine allows users to explore data from multiple sources and discover hidden patterns and relationships, resulting in more informed decisions and increased efficiency.

Connecting LiveIntent to Qlik

Connecting LiveIntent to Qlik can be accomplished in several ways:

  • Use Qlik's native data connectors to import data from LiveIntent directly into Qlik. This method may require some manual adjustments to ensure data compatibility.
  • Export LiveIntent data as a CSV file and then import it into Qlik. This method may also require additional data transformation to match the desired format.
  • Utilize a third-party data connector for Qlik LiveIntent integration, which can automate the data extraction and transformation process, saving time and effort.
  • Develop custom scripts to extract data from LiveIntent's API and load it into Qlik using Qlik's REST connector. This method requires advanced technical knowledge and may not be suitable for all users.
  • Consider using Improvado, an advanced marketing analytics platform that covers the complete data pipeline, from data extraction and load to visualization. Improvado simplifies the process of connecting LiveIntent to Qlik and offers numerous benefits over other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting LiveIntent to Qlik with Improvado

Improvado is the best solution to connect LiveIntent to Qlik for several reasons:

  • It provides a seamless integration between the two platforms, eliminating the need for manual data manipulation and ensuring data accuracy.
  • Improvado's data connector for Qlik LiveIntent offers a comprehensive set of metrics and dimensions that can be automatically extracted from LiveIntent, streamlining the process of building Qlik dashboards and visualizations.
  • Improvado's data pipeline is fully customizable, enabling users to tailor the integration to their specific needs and use cases.
  • With its ability to handle large volumes of data and centralize marketing and sales data from multiple sources, Improvado offers a scalable solution for organizations of all sizes.
  • Improvado's customer support is top-notch, with a team of experts available to provide assistance and ensure a smooth integration process.

Summary of connection LiveIntent to Qlik

In summary, connecting LiveIntent and Qlik can be achieved in several ways, each with its own set of challenges. However, using Improvado to connect LiveIntent to Qlik offers the most efficient and effective solution. Improvado delivers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado enables organizations to unlock valuable insights and drive better decision-making. To learn more about how Improvado can help integrate LiveIntent with Qlik, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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