Connect LiveIntent to Looker to Make Data-Driven Decisions

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is LiveIntent?

LiveIntent is a powerful marketing platform that helps enterprise companies optimize their email marketing campaigns. By leveraging real-time data and AI-driven decision-making, LiveIntent enables businesses to drive engagement, increase conversions, and maximize ROI. Enterprise companies benefit from LiveIntent's advanced targeting capabilities, personalized content delivery, and detailed performance analytics.

What is Looker?

Looker is a modern data platform that empowers enterprise companies to make data-driven decisions. With its easy-to-use interface, Looker enables users to explore, analyze, and visualize their data in one centralized location. Enterprise companies benefit from Looker's customizable dashboards, robust data modeling, and seamless integration with various data sources. By connecting data from multiple sources, Looker provides accurate, real-time insights to help businesses optimize their operations and drive growth.

Connecting LiveIntent to Looker

To connect LiveIntent to Looker, follow these steps:

  • First, gather all necessary credentials and API keys for both LiveIntent and Looker.
  • Next, create a LiveIntent data export to extract the required data from the platform. This may include metrics such as clicks, opens, and conversions, as well as dimensions like campaign, creative, and audience data.
  • Once the data export is prepared, use a data connector for Looker LiveIntent to load the data into Looker. This may require custom scripting or utilizing third-party tools to ensure data consistency and accuracy.
  • In Looker, set up a connection to the data source using the credentials and API keys gathered earlier. This will allow Looker to access the LiveIntent data for analysis and visualization.
  • Next, create a data model in Looker that maps the LiveIntent data to the appropriate metrics and dimensions. This will enable users to easily explore and analyze the data within Looker.
  • Finally, build custom dashboards and visualizations in Looker to display the LiveIntent data in a way that is meaningful and actionable for your organization.
  • Alternatively, consider using Improvado to streamline the process of connecting LiveIntent to Looker, as it automates the data extraction and load process, saving time and reducing the risk of errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveIntent to Looker with Improvado

Improvado is the best solution for connecting LiveIntent to Looker for several reasons. First, Improvado simplifies the data extraction process, as it automatically extracts data from LiveIntent and loads it into Looker, without the need for custom scripting or third-party tools. Second, Improvado provides a comprehensive data dictionary for LiveIntent, making it easy to map metrics and dimensions within Looker. Finally, Improvado offers exceptional customer support, scalability, and customization options, making it the ideal choice for enterprise companies looking to integrate their LiveIntent data into Looker.

Summary of connection LiveIntent to Looker

In summary, connecting LiveIntent to Looker can be a complex process, but using Improvado significantly simplifies it. By automating the data extraction and load process, Improvado enables companies to focus on analyzing and visualizing their LiveIntent data in Looker. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the perfect solution for centralizing marketing and sales data from LiveIntent and other sources. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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