Connect Google Trends to MS Excel to Make Data-Driven Decisions

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What is Google Trends?

Google Trends is a powerful online tool that allows users to analyze search behavior across Google Search, YouTube, and Google News. It provides insights into popular search queries, trending topics, and search volume over time. Large enterprises can leverage this data to identify emerging trends, explore consumer behavior, and make informed decisions about their marketing strategies.

What is MS Excel?

MS Excel is a widely-used spreadsheet program that offers versatile features for data organization, analysis, and visualization. It is a crucial tool for enterprises to manage, analyze, and interpret large volumes of data. With its powerful calculation, data manipulation, and charting capabilities, MS Excel enables businesses to make data-driven decisions, optimize processes, and gain a competitive edge in the market.

Connecting Google Trends to MS Excel

Connecting Google Trends to MS Excel can be accomplished through several methods:

  • Manual data export: Users can manually download CSV files from Google Trends and import them into MS Excel for further analysis. This method, though simple, is time-consuming and requires manual intervention for each data update.
  • Using Google Sheets add-ons: There are add-ons available for Google Sheets, such as Trendalyzer, that allow users to import Google Trends data directly into a spreadsheet. Users can then export the data to MS Excel for further analysis.
  • Web scraping: Advanced users can utilize web scraping techniques to extract data from the Google Trends website and import it into MS Excel. However, this method requires technical knowledge and may violate Google's terms of service.
  • API access: Google Trends does not provide an official API, but there are unofficial APIs available that allow users to fetch data programmatically. Users can write custom scripts in programming languages like Python or R to access these APIs and import the data into MS Excel.
  • Improvado solution: A more efficient and scalable approach is to use Improvado, an advanced marketing analytics platform that automates the process of connecting Google Trends to MS Excel. Improvado streamlines the data extraction, transformation, and normalization process, allowing users to focus on data analysis and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to MS Excel with Improvado

Improvado is the best solution for connecting Google Trends to MS Excel, as it offers several advantages over other methods:

  • Scalability: Improvado can handle large volumes of data and easily scale to meet the needs of large enterprises.
  • Customization: Users can customize their data connectors and select the specific metrics and dimensions they need, using Improvado's extensive data dictionary.
  • Centralization: Improvado allows users to centralize their marketing and sales data from multiple sources, enabling a holistic view of their data landscape.
  • Automation: Improvado automates the data extraction, transformation, and normalization process, reducing manual effort and the risk of errors.
  • Customer support: Improvado provides a high level of customer support, ensuring a seamless and efficient experience for users.

Summary of connection Google Trends to MS Excel

In summary, connecting Google Trends to MS Excel enables businesses to analyze search behavior data and make data-driven decisions. While there are several methods available to connect these platforms, Improvado offers a scalable, customizable, and automated solution that simplifies the process. With Improvado's centralization capabilities, users can easily manage and analyze data from multiple marketing and sales sources. By choosing Improvado, businesses can focus on data analysis and visualization, while benefiting from a high level of customer support. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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