Connect Google My Business to GoodData to Streamline Marketing Analytics

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What is Google My Business?

Google My Business is a powerful tool for enterprise companies to increase their online presence, manage their business listings, and engage with customers. By using Google My Business, companies can improve their local search visibility, respond to customer reviews, and share updates about their business, helping attract new customers and retain existing ones.

What is GoodData?

GoodData is a leading business intelligence and data visualization platform, allowing enterprise companies to analyze and visualize large volumes of data in real-time. With GoodData, businesses can gain actionable insights to make data-driven decisions, helping them optimize their marketing strategies and drive better business performance. By using GoodData's powerful analytics and visualization tools, companies can easily identify trends, patterns, and opportunities, empowering them to make informed decisions and improve their overall business efficiency.

Connecting Google My Business to GoodData

Connecting Google My Business to GoodData can be done in several ways:

  • Using a custom-built API integration – This method involves developing a custom API integration between Google My Business and GoodData, which can be time-consuming and require technical expertise.
  • Utilizing third-party integration tools – There are various third-party tools available that can help connect Google My Business to GoodData. However, these tools may have limitations in terms of customization and scalability.
  • Manual data export and import – This method involves manually exporting data from Google My Business and importing it into GoodData. This process can be labor-intensive and prone to errors, especially when dealing with large volumes of data.
  • Choosing Improvado as your data extraction and load solution – Instead of the methods mentioned above, using Improvado is a more efficient and scalable way to connect Google My Business to GoodData.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Google My Business to GoodData with Improvado

Improvado is an advanced marketing analytics platform that provides a complete data pipeline, from data extraction and transformation to data visualization. By choosing Improvado to connect Google My Business to GoodData, you can benefit from:

  • Seamless integration – Improvado offers a direct connection between Google My Business and GoodData, simplifying the data transfer process.
  • Customization – Improvado allows you to customize your data extraction, including selecting specific metrics and dimensions from Google My Business.
  • Scalability – Improvado is built to handle large volumes of data, making it an ideal solution for enterprise companies.
  • Centralization – With Improvado, you can centralize your marketing and sales data, making it easier to analyze and visualize your Google My Business data alongside other data sources.

Summary of connection Google My Business to GoodData

In summary, connecting Google My Business and GoodData can provide enterprise companies with valuable insights and help improve their overall marketing strategies. By using Improvado as your data connector, you can benefit from a scalable, customizable solution that simplifies data integration and visualization. With Improvado's high-quality customer support and ability to process large volumes of data, you can centralize your marketing and sales data and make more informed decisions. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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