Connect Google DoubleClick to Mode to Streamline Marketing Analytics

Accelerate data connection between marketing platforms with Improvado.

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing platform designed for large enterprises. It offers a variety of tools to manage and optimize digital ads, including display, video, and mobile formats. By using Google DoubleClick, enterprises can streamline their marketing efforts, gain insights into ad performance, and make data-driven decisions to improve their campaigns and increase return on investment.

What is Mode?

Mode is a powerful, flexible BI and data visualization platform that enables large enterprises to analyze and make sense of their data. With Mode, businesses can create custom reports and visualizations to uncover insights, make data-driven decisions, and share findings with their teams. Its collaborative features and ease of use make it an ideal choice for enterprises looking to empower their marketing and analytics teams.

Connecting Google DoubleClick to Mode

To connect Google DoubleClick to Mode, follow these steps:

  • Start by exporting your Google DoubleClick data. This can be done using the Google DoubleClick API or by downloading reports manually.
  • Prepare the exported data for import into Mode. This may involve cleaning, transforming, or aggregating the data to ensure it is in the correct format and structure.
  • Establish a connection between Google DoubleClick and Mode. This can be done using a data connector for Mode Google DoubleClick, such as an ETL (Extract, Transform, Load) tool or custom integration.
  • Load the prepared data into Mode. This process can be automated using a tool that supports data extraction and load, like Improvado.
  • Create custom reports and visualizations in Mode using the imported Google DoubleClick data. This can include metrics and dimensions relevant to your marketing campaigns and goals.
  • Set up automated data sync to ensure that your Mode dashboard stays up to date with the latest Google DoubleClick data. This can be done using a data connector for Mode Google DoubleClick or a custom integration.
  • Consider using Improvado as an alternative solution to connect Google DoubleClick to Mode. Improvado offers a more streamlined, scalable, and customizable approach to managing your marketing data pipeline.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Mode with Improvado

When connecting Google DoubleClick to Mode, Improvado offers a superior solution for large enterprises. With Improvado, you can automatically extract and load data from Google DoubleClick to Mode, ensuring that your dashboard stays up to date with the latest metrics and dimensions. This advanced marketing analytics platform simplifies the entire data pipeline, from extraction to visualization, and is designed to handle large volumes of data. In addition, Improvado offers customization options to fit your specific needs, as well as high-quality customer support to assist with any challenges you may encounter. To learn more about connecting Google DoubleClick to Mode with Improvado, visit this page.

Summary of connection Google DoubleClick to Mode

In summary, connecting Google DoubleClick and Mode enables enterprises to make data-driven decisions and optimize their marketing efforts. By using Improvado, businesses can benefit from a scalable, customizable, and comprehensive marketing analytics solution. With Improvado, you can centralize your marketing and sales data, process large volumes of data, and create custom visualizations in Mode. To explore the benefits of connecting Google DoubleClick and Mode using Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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