Connect Google DoubleClick to Metabase Without SQL

Empower your marketing analytics with automated data connections using Improvado.

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital advertising solution designed for large enterprises. It offers a wide range of tools for managing, optimizing, and analyzing digital campaigns. With its advanced targeting options, real-time reporting, and integration capabilities, Google DoubleClick helps businesses reach their target audiences effectively and maximize their marketing ROI. The platform enables enterprises to consolidate their marketing data and gain insights that drive better decision-making.

What is Metabase?

Metabase is a powerful open-source business intelligence (BI) and data visualization tool that simplifies the process of exploring and analyzing data. It offers an intuitive interface, making it easy for non-technical users to create visual representations of their data and generate custom reports. By connecting to various data sources, Metabase enables enterprises to gain insights from their data in real-time, helping them make data-driven decisions. Its scalability and customization options make it an ideal choice for large organizations looking to enhance their analytics capabilities.

Connecting Google DoubleClick to Metabase

There are several ways to connect Google DoubleClick to Metabase:

  • Manually exporting data from Google DoubleClick and importing it into Metabase. This method is time-consuming and requires regular updates to maintain data accuracy.
  • Using an ETL (Extract, Transform, Load) tool to automate the data extraction, transformation, and loading process. This can help reduce manual labor and ensure data consistency. An ETL solution like Improvado can be particularly useful here.
  • Developing a custom integration between Google DoubleClick and Metabase, which can be complex and resource-intensive, especially for large enterprises.
  • Instead of the above options, you can use Improvado as an all-in-one solution for connecting Google DoubleClick to Metabase. This provides an efficient way to centralize and visualize your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Metabase with Improvado

Improvado is the best solution for connecting Google DoubleClick to Metabase for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it perfect for large enterprises.
  • Customization: You can choose the specific metrics and dimensions you want to extract from Google DoubleClick and import into Metabase.
  • Data normalization: Improvado's platform standardizes the data from different sources, ensuring consistency and better data analysis.
  • Advanced analytics support: Improvado supports advanced marketing analytics features, allowing you to gain deeper insights into your campaigns.
  • Excellent customer support: Improvado's team of experts is available to help you with any issues or questions you may have during the integration process.

Summary of connection Google DoubleClick to Metabase

In summary, connecting Google DoubleClick and Metabase can unlock powerful insights and help drive data-driven marketing decisions. While there are several methods to connect these platforms, using Improvado as a data connector for Metabase and Google DoubleClick offers numerous benefits. It provides scalability, customization, high-quality customer support, and the ability to process large volumes of data. Improvado also centralizes marketing and sales data, ensuring consistency and accuracy. To see how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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