Connect Google DoubleClick to Google Sheets for Real-Time Data Flow

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What is Google DoubleClick?

Google DoubleClick is a powerful digital marketing platform designed for enterprise companies, helping them manage and optimize online advertising campaigns. With its comprehensive suite of tools, businesses can streamline their ad operations, track performance, and gain valuable insights to drive better ROI. Google DoubleClick, as a part of Google Marketing Platform, provides seamless integration with other Google products, enabling businesses to harness the full potential of their marketing data.

What is Google Sheets?

Google Sheets is a web-based spreadsheet application that allows enterprise companies to create, edit, and share spreadsheets online. Its collaborative features make it easy for teams to work together on projects, while its compatibility with various file formats ensures seamless data exchange between different applications. With powerful functions, built-in formulas, and data visualization capabilities, Google Sheets can help businesses analyze their data, gain insights, and make data-driven decisions.

Connecting Google DoubleClick to Google Sheets

  • To connect Google DoubleClick to Google Sheets, you can start by exporting your DoubleClick data as a CSV file and then importing it into Google Sheets. This method is straightforward but may require manual work and regular updates to keep the data fresh.
  • Another option is to use Google Apps Script to create a custom script that pulls data from Google DoubleClick and writes it into Google Sheets. This approach requires programming skills and can be time-consuming to set up and maintain.
  • Alternatively, you can use a third-party service or tool like Supermetrics, which offers a pre-built Google Sheets add-on that can fetch and update data from Google DoubleClick. This solution is more user-friendly, but it may come with additional costs and limitations.
  • For a more robust and scalable solution, you can use Improvado, an advanced marketing analytics platform that automates the entire process of extracting and loading data from Google DoubleClick to Google Sheets. With Improvado, you can save time and effort while ensuring accurate and up-to-date information in your Google Sheets dashboard.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Google Sheets with Improvado

Improvado is the best solution for connecting Google DoubleClick to Google Sheets, as it covers the complete data pipeline from data extraction to data visualization. By using Improvado, you can seamlessly extract a wide range of metrics and dimensions from Google DoubleClick and load them into Google Sheets, without worrying about manual data imports or updates. Moreover, Improvado offers customizable data transformations and normalizations, enabling you to analyze and visualize your marketing data in a way that meets your specific needs. With its ability to handle large volumes of data, Improvado is a scalable and reliable solution for enterprises looking to centralize their marketing and sales data.

Summary of connection Google DoubleClick to Google Sheets

In summary, connecting Google DoubleClick and Google Sheets is a crucial step for enterprise companies looking to analyze and visualize their marketing data effectively. By choosing Improvado as your data connector, you can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Moreover, Improvado lets you centralize your marketing and sales data, enabling you to gain actionable insights and make data-driven decisions. To learn more about the benefits of using Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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