Connect Facebook Lead Ads to Looker Studio for Unbiased Marketing Insights

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What is Facebook Lead Ads?

Facebook Lead Ads is a powerful advertising platform that enables large enterprises to capture potential customers' contact information directly from their Facebook ad campaigns. By offering a seamless user experience and customizable forms, Facebook Lead Ads helps businesses expand their reach, increase lead generation, and improve conversion rates. Enterprises benefit from using it to target specific audiences, gain valuable insights into customer behavior, and optimize their marketing strategies.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization tool that helps large enterprises transform raw data into actionable insights. By offering a user-friendly interface, advanced analytics capabilities, and customizable dashboards, Looker Data Studio enables companies to make data-driven decisions, optimize business processes, and track key performance indicators (KPIs). Enterprises benefit from using it to explore, analyze, and visualize their marketing data across multiple channels and platforms.

Connecting Facebook Lead Ads to Looker Studio

Connecting Facebook Lead Ads to Looker Data Studio involves several steps:

  • First, set up a Facebook App to access the Facebook Marketing API, which allows you to extract data from your Facebook Lead Ads campaigns.
  • Next, generate an access token to authenticate your requests to the Facebook Marketing API.
  • Create an ETL (Extract, Transform, Load) process to extract data from Facebook Lead Ads, transform the data into a format compatible with Looker Data Studio, and load the transformed data into a data warehouse or database that Looker Data Studio supports.
  • Configure Looker Data Studio to connect to your data warehouse or database, set up the appropriate data schema, and create a data model to define the relationships between tables.
  • Design and build custom dashboards, reports, and visualizations in Looker Data Studio to analyze and track the performance of your Facebook Lead Ads campaigns.
  • Alternatively, instead of manually setting up the entire process, consider using a specialized platform like Improvado to extract and load data from Facebook Lead Ads to Looker Data Studio, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Facebook Lead Ads to Looker Studio with Improvado

Improvado is the best solution to connect Facebook Lead Ads to Looker Data Studio because it offers a complete data pipeline, covering data extraction, transformation, normalization, and visualization. With Improvado's pre-built data connectors and automated data extraction, you can easily import data from Facebook Lead Ads to Looker Data Studio, including a wide range of metrics and dimensions. Improvado also provides customizable data transformations, enabling you to format and structure your data to fit your specific needs and requirements.

Beyond its technical capabilities, Improvado offers unmatched scalability, allowing you to handle large volumes of data without compromising performance. Its dedicated customer support team ensures a smooth onboarding process and provides ongoing assistance to help you optimize your data pipeline. By centralizing your marketing and sales data with Improvado, you can gain a comprehensive view of your business performance and make data-driven decisions with confidence.

Summary of connection Facebook Lead Ads to Looker Studio

In conclusion, connecting Facebook Lead Ads and Looker Data Studio is a powerful way to visualize and analyze your marketing data, uncover valuable insights, and optimize your campaigns. By using Improvado, you can streamline the entire process, ensuring scalability, customization, and high-quality customer support. Improvado also offers the ability to process large volumes of data and centralize your marketing and sales data for a comprehensive view of your business performance. To learn more about how Improvado can help you connect Facebook Lead Ads to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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