Connect Facebook Lead Ads to Looker to Get Analysis-Ready Data

Accelerate data connection between marketing platforms with Improvado.

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What is Facebook Lead Ads?

Facebook Lead Ads is a powerful advertising platform that allows businesses to generate high-quality leads through engaging, customizable forms. With its intuitive targeting capabilities and seamless integration with CRM systems, enterprise companies can significantly increase their conversion rates, expand their customer base, and maximize their return on ad spend. By utilizing the rich data collected from Facebook Lead Ads, enterprises can refine their marketing strategies and make data-driven decisions to drive growth.

What is Looker?

Looker is a modern, cloud-based business intelligence (BI) and data visualization platform that empowers enterprise companies to derive actionable insights from their vast data sources. With its robust data modeling capabilities, Looker enables users to build interactive, shareable dashboards and reports, allowing for easy collaboration and data-driven decision making. By leveraging Looker's advanced analytics and data visualization tools, enterprises can gain a comprehensive understanding of their business performance, identify trends and patterns, and make informed decisions to drive success.

Connecting Facebook Lead Ads to Looker

There are several ways to connect Facebook Lead Ads to Looker:

  • Manually export data from Facebook Lead Ads and import it into Looker, either through CSV files or by using a database, although this method can be time-consuming and prone to errors.
  • Use a third-party data connector to automate the data extraction and loading process. This method can streamline the process, but may have limitations in terms of data customization and scalability.
  • Develop a custom API integration between Facebook Lead Ads and Looker, which requires technical expertise and can be resource-intensive.
  • Utilize a comprehensive marketing analytics platform like Improvado to provide a seamless, end-to-end solution for data extraction, transformation, and visualization. This approach offers a scalable and customizable alternative to other methods and is specifically tailored to suit the needs of enterprise companies.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Lead Ads to Looker with Improvado

Improvado is the best solution for connecting Facebook Lead Ads to Looker because it offers a complete data pipeline that covers everything from data extraction to data visualization. With Improvado, you can easily extract and load data from your Facebook Lead Ads campaigns into Looker, without any manual intervention. Moreover, Improvado provides pre-built connectors for both Facebook Lead Ads and Looker, ensuring a seamless integration between the platforms.

One of the key benefits of using Improvado is its ability to automatically extract a wide range of metrics and dimensions from Facebook Lead Ads, which can then be visualized in Looker. This functionality saves time and resources, allowing marketing and analytics teams to focus on deriving insights and optimizing campaign performance.

Improvado also offers robust data transformation and normalization features, enabling users to clean and harmonize their Facebook Lead Ads data before loading it into Looker. This ensures that your data is accurate, consistent, and ready for analysis, without requiring any manual data manipulation.

Summary of connection Facebook Lead Ads to Looker

In summary, connecting Facebook Lead Ads and Looker is a vital step for enterprise companies looking to optimize their marketing strategies and make data-driven decisions. By leveraging Improvado's end-to-end marketing analytics platform, companies can enjoy numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, providing a comprehensive view of business performance and enabling seamless collaboration between teams. To learn more about how Improvado can help your business succeed, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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