Connect Facebook Custom Audiences to Periscope Data for Insightful Visualizations

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful marketing tool that allows enterprise companies to target their ads to specific groups of customers. By uploading customer lists, businesses can create highly targeted ad campaigns aimed at specific segments of their audience. This allows for more personalized and relevant advertising, resulting in increased engagement and higher conversion rates. Facebook Custom Audiences provides a way for large enterprises to fine-tune their marketing efforts and maximize their return on advertising spend.

What is Periscope Data?

Periscope Data is a comprehensive data analytics platform used by enterprise companies to visualize and analyze large volumes of data. With its easy-to-use interface and powerful reporting tools, businesses can gain insights into their data, identify trends, and make informed decisions. Periscope Data enables teams to create custom dashboards and share insights across the organization, fostering collaboration and data-driven decision making. By leveraging Periscope Data, large enterprises can unlock the full potential of their data and drive better business outcomes.

Connecting Facebook Custom Audiences to Periscope Data

Connecting Facebook Custom Audiences to Periscope Data can be achieved through several methods:

  • Using a third-party data integration platform that supports both Facebook Custom Audiences and Periscope Data, such as Zapier or Stitch.
  • Developing a custom script or API integration to extract data from Facebook Custom Audiences and import it into Periscope Data. This method requires technical expertise and ongoing maintenance, as changes in either platform's API may require updates to the integration.
  • Utilizing a specialized data connector, like the one provided by Improvado, which is specifically designed to extract, load, and transform data from Facebook Custom Audiences to Periscope Data. This option provides a streamlined, reliable, and scalable solution, making it the preferred choice for many enterprise companies.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Periscope Data with Improvado

Improvado is the best solution for connecting Facebook Custom Audiences to Periscope Data because it offers a complete data pipeline that covers data extraction, transformation, and visualization. With Improvado, enterprise companies can automate the process of extracting data from Facebook Custom Audiences, transforming it into a format that can be easily imported into Periscope Data, and then visualizing the data in customizable dashboards. Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Facebook Custom Audiences, allowing for deep and comprehensive analysis. By choosing Improvado, businesses can save time and resources, while ensuring data accuracy and reliability.

Summary of connection Facebook Custom Audiences to Periscope Data

In summary, connecting Facebook Custom Audiences and Periscope Data is essential for enterprise companies looking to leverage their marketing data for better decision-making. Improvado offers a powerful and scalable solution for this integration, ensuring that businesses can centralize their marketing and sales data, process large volumes of data, and create customizable dashboards. With its high-quality customer support and ability to handle complex data transformations, Improvado is the go-to solution for large enterprises seeking to connect Facebook Custom Audiences to Periscope Data. To learn more about how Improvado can benefit your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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