Connect Facebook Custom Audiences to Mode Without SQL

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful targeting tool that allows large enterprises to create unique audience segments based on their customer data. By using Facebook Custom Audiences, businesses can deliver highly personalized ads to specific groups of people, resulting in more relevant messaging, better engagement, and ultimately, increased conversions.

What is Mode?

Mode is a versatile business intelligence (BI) and data visualization tool designed for large enterprises. With Mode, companies can easily analyze data, create custom reports and dashboards, and share insights across their organization. This helps businesses make more informed decisions, optimize marketing strategies, and ultimately, drive better results.

Connecting Facebook Custom Audiences to Mode

Connecting Facebook Custom Audiences to Mode can be achieved through the following steps:

  • Export your Facebook Custom Audiences data as a CSV (comma-separated values) file.
  • Import the exported CSV file into Mode using their native data import functionality.
  • Map the columns from your Facebook Custom Audiences data to the corresponding fields in Mode.
  • Create custom reports and dashboards to visualize Facebook Custom Audiences data and analyze the performance of your marketing campaigns.
  • Set up automated data syncs between Facebook Custom Audiences and Mode to ensure that your reports and dashboards stay up-to-date with the latest data.
  • Alternatively, consider using Improvado, a powerful data connector for Mode, to automate the entire process of extracting and loading data from Facebook Custom Audiences to Mode.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Mode with Improvado

Improvado is the best solution for connecting Facebook Custom Audiences to Mode for several reasons:

  • It simplifies the process by automating data extraction, transformation, and loading, saving you time and effort.
  • Improvado offers access to a rich data dictionary containing a wide range of metrics and dimensions that can be automatically extracted from Facebook Custom Audiences, enabling you to create more comprehensive reports and dashboards.
  • It provides a scalable solution that can handle large volumes of data without compromising on performance.
  • Improvado offers customizable data transformations, allowing you to tailor your data to your specific business needs.
  • High-quality customer support is available to help you with any issues or questions you may have.

Summary of connection Facebook Custom Audiences to Mode

In summary, connecting Facebook Custom Audiences to Mode is a valuable way to better understand and optimize your marketing campaigns. By using Improvado, you can simplify the process, access a wider range of metrics and dimensions, and handle large volumes of data with ease. Additionally, Improvado offers scalability, customization, high-quality customer support, and the ability to centralize your marketing and sales data. Book a call with an expert to discuss how Improvado can help your business make the most of your Facebook Custom Audiences data in Mode.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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