Connect Facebook Custom Audiences to Metabase for Real-Time Data Flow

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful targeting tool that allows businesses to create custom lists of potential customers based on their online behavior, interests, and demographics. Enterprise companies benefit from utilizing Facebook Custom Audiences by reaching highly targeted segments, boosting ad performance, and maximizing return on ad spend (ROAS).

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that enables enterprises to visualize and analyze their data through customizable dashboards and reports. Companies benefit from using Metabase by gaining valuable insights, enhancing data-driven decision-making, and improving overall business performance.

Connecting Facebook Custom Audiences to Metabase

There are several ways to connect Facebook Custom Audiences to Metabase:

  • Using a third-party tool or connector specifically designed for Facebook Custom Audiences and Metabase integration.
  • Manually exporting data from Facebook Custom Audiences and importing it into Metabase via CSV or other compatible file formats.
  • Developing custom scripts or APIs to programmatically extract and load data from Facebook Custom Audiences to Metabase.
  • Utilizing Improvado, an advanced marketing analytics platform that offers a seamless and efficient way to connect Facebook Custom Audiences to Metabase, eliminating the need for manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Facebook Custom Audiences to Metabase with Improvado

Improvado is the preferred solution for connecting Facebook Custom Audiences to Metabase because it offers a complete data pipeline, covering everything from data extraction to visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Facebook Custom Audiences, ensuring data accuracy and consistency. Once connected, Improvado handles data transformation and normalization, making it easy to integrate with Metabase and other BI tools.

By choosing Improvado, you'll benefit from a highly customizable and scalable solution that can handle large volumes of data. Additionally, Improvado provides top-notch customer support to help you navigate any challenges that may arise during the integration process.

Summary of connection Facebook Custom Audiences to Metabase

In summary, connecting Facebook Custom Audiences to Metabase can be accomplished in various ways, but Improvado stands out as the most efficient and comprehensive solution. By leveraging Improvado's platform, you'll benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, you'll be able to centralize your marketing and sales data, providing a unified view of your organization's performance. To learn more about how Improvado can help streamline your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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